Masood has served in the development field for over 30 years. While serving as the Regional Programme Manager for the
Aga Khan Rural Support Programme in
Chitral his developmental work for the area manifested in social organization, women's development, natural resource management, physical infrastructure development, human resource development, enterprise promotion, and provision of credit and savings services. He also introduced a
micro-hydro power system that supplied
electricity to about 175,000 people in over 110 villages, and won the organisation an
Ashden Award for Sustainable Energy (2004). The
power house unit's supplied electricity to inaccessible high altitude valleys in the
Hindu Kush where the
Water and Power Development Authority would take another 50 years to put the basic infrastructure in place. Since 2001, Masood has been leading the
Sarhad Rural Support Programme, the organisation set up by
Nishan-e-Imtiaz recipient
Shoaib Sultan Khan. SRSP is part of the
Rural Support Programmes (RSP's), which are working with 32 million
people across the country. Masood led SRSP’s relief and reconstruction work following the
2005 earthquake,
2009 Swat valley conflict and
2010 floods, and worked closely with civil and military authorities. Given the technical difficulties and social resistance faced by
international non-governmental organization's and
multilateral organisations, their ability to deliver on ground was restricted, more so after
September 11 attacks. Thus making the dispensation of foreign
aid difficult. Hence a high proportion of the international
developmental,
humanitarian and
relief aid to
Khyber Pakhtunkhwa had to flow through SRSP. Masood has combined innovative techniques with aboriginal ones to make sure that the aid reaches those in need. He endorses the view that at times of
austerity and destabilizing socio-economic and political conditions, a
holistic approach to
international development is required. At the core of his approach is the compelling idea that
downward accountability is as important as
upward accountability. He believes that amongst development approaches undertaken in
developing countries, the most successful involve targeting the
population as
stakeholders in the development initiative. Following the earthquake of 2005 Masood oversaw the relief work of SRSP followed by its reconstruction of 62,000 houses. The project was funded by the
Pakistan Poverty Alleviation Fund and continues to be one of the largest of its kind anywhere in the world. He was part of the five-member
United Nations, government and humanitarian team that led the 2009 United Nations Humanitarian Appeal for
Internally Displaced Persons. While doing so he also headed SRSP's humanitarian assistance, which reached out to 3.5 million IDP's, through systematic provision of transportation, accommodation, food items and medical services. Masood was invited to represent the
Pakistani Civil Society in 2009 as one of the speakers at the
Presidency where the
President and
Prime Minister of Pakistan had organised a function to honour those who had worked for the
IDPs. He was among a select gathering of international donors,
NGO's and
civil society representatives who were honoured by the
President for their efforts and contributions. During the 2010 floods Masood lead SRSP’s humanitarian and relief assistance. The immediate reflexive actions were followed by more protracted and deliberate efforts to rebuild community infrastructure throughout
Khyber Pakhtunkhwa, where they had been damaged by the
flood's. In 2015 under Masood’s care, SRSP won the
Ashden Award for increasing energy access, for its work with communities living in one of the world’s most remote, dangerous and inhospitable environments. The Sarhad Rural Support Programme had constructed 189 village
micro-hydro schemes and brought inexpensive,
clean,
sustainable and
renewable energy to around 365,000 people in the area, spread over hundreds of
kilometre's. With the aim of crossing the 1 million figure. ==Projects overseen==