Freedom For All Massachusetts, also known as "Yes on 3," formed to campaign for the "Yes" vote to preserve the existing anti-discrimination law. The political advocacy coalition included: • hundreds of large and small businesses, including Google, Facebook, Twitter, and healthcare organizations including
Boston Children's Hospital; • hundreds of clergy and congregations; • 47 "sexual assault, domestic violence and women’s organizations"; • 28 higher education organizations; • 16 labor unions; • 172 nonprofit and advocacy organizations including the ACLU, the Anti-Defamation League, the Boston Bar Association, the Boston Public Library, the Massachusetts Public Health Association, the Massachusetts Society for the Prevention of Cruelty to Children, the Museum of Science, the National Association of Social Workers, National Organization for Women (Massachusetts Chapter), New England Philharmonic, Victim Rights Law Center (Massachusetts Chapter), Women's Bar Association (WBA) of Massachusetts, and multiple YWCAs; • "every major New England professional sports team" including the Red Sox, Celtics, Bruins, and Patriots, as well as the sports arena TD Garden; • 29 mayors, including those of Boston, Cambridge, Somerville, Worcester, Northampton, Framingham, Salem, and Lowell; • Massachusetts law enforcement organizations including the Chiefs of Police, Major City Chiefs, and Association of Minority Law Enforcement Officers; • the
Massachusetts Attorney General Maura Healey; • politicians from both parties in the
state House and Senate; and • "the entire
Massachusetts congressional delegation." Freedom for All Massachusetts' campaign finance report filed September 7, 2018, indicated that the group raised $2.7 million since the campaign began in 2017. Of this, $1.8 million was raised in 2018. and
Northampton. It was "wholeheartedly" endorsed by
The Boston Globe newspaper, and
The Salem News also urged a "Yes" vote. ==Election result==