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Massurrealism

Massurrealism is a portmanteau term coined in 1992 to describe a trend among certain postmodern artists who combine the visual language of surrealism with imagery and techniques drawn from mass media, including pop art. The style reflects the pervasive influence of technology, advertising, and consumer culture, merging dreamlike or irrational elements with familiar symbols from everyday media environments. Massurrealist works often blur the boundary between the subconscious and the mediated reality shaped by contemporary visual culture.

History
Massurrealism is a development of surrealism that emphasizes the effect of technology and mass media on contemporary surrealist imagery. James Seehafer who is credited with coining the term in 1992 He had begun his work by using a shopping cart, and then incorporating collages of colour photocopies and spray paint with the artist's traditional medium of oil paint. and in Latin America Seehafer has stated: The differentiating factor, according to Seehafer, between surrealism and massurrealism is the foundation of the former in the early 20th century in Europe before the spread of electronic mass media. In 2005, graffiti artist Banksy illicitly hung a rock in the British Museum showing a caveman pushing a shopping cart, which was described as "a nice tribute to James Seehafer and Massurrealism." ==Artists==
Artists
British artist Alan King started to experiment with a combination of digital and traditional art methods in the 1990s, producing a majority of his works with photography and using computer techniques combining digital images with a multitude of traditional methods including oils, ink, acrylic, and watercolour. Photographer Chip Simons incorporates both his photo images with digital collage. German artist Melanie Marie Kreuzhof, who describes her work as massurrealistic, was commissioned in 2004 by the editor of the Spectakel Salzburger Festsiele Inside magazine to produce an artwork about Erich Wolfgang Korngold's opera Die tote Stadt at the Salzburg Festival. To make her work she took 9 digital photographs, composed them in a computer and printed the result directly onto canvas, which was then attached to a wooden frame, worked on with acrylic paint and had objects attached—3 guitar strings, a strand of hair and a silk scarf. and conceptual artist / film set designer Jean Pierre Trevor describes his 'massurreal approach' to his multi-media work. American Southern artist John R. Adams / Johnny Ramage's work consists of digital media, photography, and random Google images chosen through an automatic style and rendered in unsophisticated photo editing software. Ramage's work often focuses on ominous, absurd images inspired by frightening childhood events all depicted in style that suggests a low-fi, or 8-bit and contemporary aesthetic. ==In popular culture==
In popular culture
Hyperreality // Massurrealism is a New England IPA beer sold by Hourglass Brewing Company. It is shipped from Longwood, Florida. In the 2013 indie movie "45 RPM", the protagonist, Charlie, describes her work as massurrealism while applying for an artist grant. ==See also==
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