Depending on the geographical location, Mastercard issuers can issue cards in tiers, from the lowest to the highest:
Credit cards: • Traditional/Classic/Standard • Gold/Titanium • Diamond • Platinum • World • World Rewards • World Black Edition • Black • World Elite • World Legend
Debit cards: • Traditional/Classic/Standard • Gold/Titanium • Diamond • Platinum • World • World Black Edition • Black • World Elite Through a partnership with an Internet company that specializes in personalized shopping, Mastercard introduced a Web shopping mall on April 16, 2010, that it said can pinpoint with considerable accuracy what its cardholders are likely to purchase. In September 2014 Mastercard worked with
Apple to incorporate a new mobile wallet feature into Apple's new iPhone and Apple Watch models known as
Apple Pay, enabling users to more readily use their Mastercard, and other credit cards. In May 2020, Mastercard announced the Mastercard Track Business Payment Service. The service will provide business-to-business payments between buyers and suppliers. According to the head of global commercial products, it "creates a directory of suppliers, enabling suppliers to publish their payment rules so they can better control how they receive payments while making it easier for buyers to find suppliers and understand their requirements". On February 10, 2021, Mastercard announced its support of
cryptocurrencies saying that later in 2021, Mastercard will start supporting select cryptocurrencies directly on its network. One of the main focus areas that Mastercard wants to support is using digital assets for payments, and that crypto assets will need to offer the stability people need in a vehicle for spending, not investment. In October 2021, Mastercard announced that through its partnership with
Bakkt, any bank or merchant on its network would soon be able to offer crypto services. In June 2022, Mastercard announced that it would now be allowing cardholders to purchase NFTs via various NFT scaling platforms.
Prepaid debit cards Mastercard,
Comerica Bank, and the U.S. Treasury Department teamed up in 2008 to create the Direct Express Debit Mastercard. The federal government uses the Express Debit product to issue electronic payments to
people who do not have bank accounts. Comerica Bank is the issuing bank for the debit card. The Direct Express cards give recipients a number of
consumer protections. In June 2013, Mastercard announced a partnership with
British Airways to offer members the Executive Club Multi-currency Cash Passport, which will allow members to earn extra points and make multi-currency payments. The Passport card allows users to load up to ten currencies (
euro,
pound, U.S. dollar, Turkish lira, Swiss franc, Australian dollar, Canadian dollar, New Zealand dollar, U.A.E. dirham, and South African rand) at a locked-in rate. When used, the card selects the local currency to ensure the best
exchange rate, and if the local currency is not already loaded onto the card, funds are used from other currencies.
QkR QkR is a mobile payment app developed by Mastercard operating in the US and Australia for the purpose of ordering products and services through a
smartphone with payments charged to the associated
credit card. It is being deployed for use in large-scale events, such as sport events, concerts, movie theaters or schools. Unlike other Mastercard mobile payment apps such as Pay Pass, QkR does not use
NFC from the phone, but rather an Internet connection. Users can open the app, scan a
QR code located on the back of the seat in front of them, and place orders for refreshments of their choice. The order is dispatched to a nearby concession stand. QkR is being marketed to vendors as a replacement for other mobile payment apps and a mobile ordering app, either distributed by the vendor (such as
Starbucks's app,
McDonald's' app, or
Chipotle's mobile ordering app) or by a third party, such as
Square, headed by
Twitter cofounder
Jack Dorsey.
Mastercard Contactless Mastercard Contactless (formerly PayPass) is an
EMV-compatible,
contactless payment feature similar to American Express'
ExpressPay, and Visa
payWave. All three use the same symbol as shown on the right. It is based on the
ISO/IEC 14443 standard that provides cardholders with a simpler way to pay by tapping a payment card or other payment device, such as a phone or key fob, on a point-of-sale terminal reader rather than swiping or inserting a card. Contactless can currently be used on transactions up to and including 100
GBP, 50
EUR, 60
BAM, 80
CHF, 50
USD, 100
CAD, 200
SEK, 500
NOK, 100
PLN, 350
DKK, 80
NZD, 100
AUD, 1000
RUB, 500
UAH, 500
TRY depending on the card's currency rather than the transaction currency or 5000
INR. chip contactless payment card of the French neobank
anytime In 2003, Mastercard concluded a nine-month PayPass market trial in
Orlando, Florida, with
JPMorgan Chase,
Citibank, and
MBNA. More than 16,000 cardholders and more than 60 retailer locations participated in the market trial. In addition, Mastercard worked with
Nokia and the
Nokia 6131,
AT&T Wireless, and JPMorgan Chase to incorporate Mastercard PayPass into mobile phones using
near-field communication technology, in
Dallas,
Texas. In 2011,
Google and Mastercard launched
Google Wallet, an
Android application which allows a mobile device to send credit/debit card information directly to a PayPass-enabled payment terminal, bypassing the need for a physical card, up until the creation of
Google Pay. In 2014, the
Apple released
Apple Pay for
iOS devices. During late 2015, Citicards in the US stopped issuing PayPass-enabled plastic, but the keyfob was still available upon request. Effective July 16, 2016, Citicards stopped supporting PayPass completely. While existing plastic and keyfobs continued to work until their expiration date, no new PayPass-enabled hardware was issued to US customers after that date.
Crypto In April 2023, Mastercard announced its intention to expand its partnerships with cryptocurrency firms. At the time of the announcement, the firm had already partnered with other financial companies to offer cards linked to crypto in some nations. This was despite an increasingly intense regulatory environment, and it followed rival company
Visa stopping its agreement with
FTX in November 2022. The company said its Mastercard Crypto Credential service would allow for transactions between countries that met requirements like so-called "travel rule" by the
Financial Action Task Force (FATF), using technology from CipherTrace. It also worked with wallet providers Bit2Me, Lirium, Mercado Bitcoin, and Uphold. Its head of crypto and blockchain, Raj Dhamodharan, said uses for NFT transactions would come later on. ==Branding==