During 1945, Matra (Mécanique Aviation Traction) was established, immediately beginning development of an ambitious twin-engine aircraft intended to be the fastest
propeller-driven plane in the world. During 1963, French businessman
Jean-Luc Lagardère was appointed
CEO of Matra; he would be a key figure at the company for the following three decades. At the time of Lagardère's appointment, the firm had a workforce of 1,450. That same year, the
National Centre for Space Studies (CNES) and the
European Space Agency (ESA) awarded a contract to Matra for the loading bay of the new
Ariane expendable launch system.
Matra i-step Runner, Tourer and Force as well as
Matra i-flow in
Romorantin. Matra developed and released a
personal computer, the
Alice. Matra, along with
Harris Corporation, attempted to position itself as a leading semiconductor operation in Europe, establishing Matra-Harris Semiconducteurs (MHS) in 1979. Starting with Harris'
CMOS fabrication process and targeting high-performance, high-volume niches, the company diversified into microprocessors and gate arrays, finally recording a profit in 1984. To supply its microprocessor production, MHS secured a licensing agreement with Intel in 1981 for the production of Intel's 8086, 8088, 8051 and 8052 families using an
NMOS process, alongside Harris' 80C86 and 80C88 parts. The company also manufactured memory product designs from
Cypress Semiconductor. Consolidation in the European semiconductor industry saw
AEG acquire 50% of MHS in 1989. During 1988, Matra was
privatised, at which point Lagardère acquired six per cent of the company's stock; by 1992, his stake in Matra had risen to 25 per cent. That same year, the Lagardère Group was radically restructured; acquiring more shares in Matra from Floirat, Daimler Benz and GEC, and Hachette from Floirat, Crédit Lyonnais and Aberly. Lagardère merged Matra and Hachette to form Matra Hachette, of which the Lagardère Group held 37.6 per cent. Following a share swap in 1994, Lagardère held 93.3 per cent of Matra Hachette's stock. During 1996, Matra Hachette was formally merged into the Lagardère Group. In February 1999, the firm's defence wing, Matra Hautes Technologies, was merged with French aerospace conglomerate
Aérospatiale to form
Aérospatiale-Matra. During 2003, following poor financial performances within the sector, Matra Automobiles became
bankrupt and its assets were sold off once more. Instead, Matra decided to concentrate its resources on its remaining interests within the media and aerospace sectors. ==Matra Automobiles==