Fashion Together with Joseph Velosa, Williamson founded his eponymous fashion house in February 1997. The same year, he debuted his collection 'Electric Angels' at
London Fashion Week. His collections were displayed during
New York Fashion week in 2002. His store at 28
Bruton Street, in
Mayfair, London, followed in 2004. In 2005, Williamson launched his perfume range. In addition to designing his eponymous line, Williamson served as creative director at
Pucci from 2006 to 2008; he succeeded
Christian Lacroix. In 2007, a runway show of his designs was incorporated into the video for
Prince's song "Chelsea Rodgers" from his
Planet Earth album. In September 2008, Williamson returned to London full-time to focus fully on his own label's forthcoming ventures and expansion. In 2010, Williamson's brand debuted at retail his first men’s capsule collection. In Autumn 2010, a self-titled book was published by
Rizzoli. The book is written by Colin McDowell with a foreword by
Sienna Miller, and contributions from
Anna Wintour,
Alexandra Shulman and
Diane von Fürstenberg. An accompanying photographic exhibition marked the book launch at
Somerset House. In 2011, Williamson launched MW by Matthew Williamson, a
diffusion line as part of a license agreement with Italian company
Mariella Burani Fashion Group. September 2012 marked the 15th anniversary of Williamson's career. To commemorate the occasion, a short film was commissioned in association with
Swarovski. The film, titled
XV, stars friends of the brand including Sienna Miller,
Andrea Riseborough and
Poppy Delevingne. It was showcased exclusively on
Net-a-Porter.com alongside a limited edition Swarovski collection of crystal dresses. By 2015, Williamson moved to selling his brand's collections online with a renewed focus on licenses and closed his London flagship.
Home and lifestyle Williamson then expanded into the home and lifestyle sectors. 2013 saw the launch of his collaboration with
Osborne & Little on a range of home furnishing fabrics and wallpapers. The second collection was released in 2014, titled 'Samana', and the third in 2015, titled 'Cubana'. In 2016, Williamson collaborated with Duresta to launch his first furniture collection, as well as cards, stationery and a designer colouring book featuring notable prints from the designer's previous fashion collections. In October 2016, Williamson launched a collaboration with United States homeware brand CB2, a division of
Crate & Barrel. Williamson also has had collaborations with
Linda Farrow for sunglasses and
The Rug Company. In 2022, Williamson launched a homeware collection for
John Lewis. The range is characterised by his signature bold colours and maximalist botanical wallpapers, bedding, cushions, and towels alongside mirrors, lighting, and candles. Matthew’s collaboration is the biggest of its kind for the department store chain and will be ongoing, with a new collection to launch in 2023. In 2022, Williamson designed The Cocktail Club’s Birmingham location. The cocktail bar’s decadent interior highlight’s Matthew’s distinct use of pattern and colour through the inclusion of leopard print sofas, gold leaf ceiling hangings, and a 1970s London Zoo cheetah centrepiece. In 2023, Williamson designed the Design Kitchen, a dining space located at the
Design Museum in Kensington, London. For this project, he worked closely with UK-based artisans to create a green lounge filled with soft leather furnishings which contrast the building’s otherwise minimalist, industrial aesthetic. Also in 2023, Williamson collaborated with luxury British footwear and accessories brand,
Kurt Geiger, to launch a limited-edition summer collection. This curation of beachwear and furnishings included handbags, deck chairs, shoes, swimwear, and jewellery in a range of bespoke prints created by Williamson. ==Other activities==