Burke went on to play leads on Broadway in
Mrs. Dot,
Suzanne,
The Runaway,
The "Mind the Paint" Girl, and
The Land of Promise from 1910 to 1913, along with a supporting role in the revival of Sir
Arthur Wing Pinero's
The Amazons. There she met producer
Florenz Ziegfeld Jr., marrying him in 1914. Two years later they had a daughter, author
Patricia Ziegfeld Stephenson (1916–2008). Burke was signed for the movies and made her cinematic debut in the title role of
Peggy (1915). Her success was phenomenal, and she was soon earning what was reputedly the highest salary of any film actress up to that time. She followed her first feature with the 15-part serial ''
Gloria's Romance (1916). By 1917, she was a favorite with silent-movie fans, rivaling Mary Pickford, Lillian Gish, Clara Kimball Young and Irene Castle. She starred primarily in provocative society dramas and comedies, similar in theme to The "Mind-the-Paint" Girl
, her most successful American play. Her girlish charm rivaled her acting ability, and as she dressed to the hilt in fashionable gowns, furs and jewelry, her clothes sense also won her the devotion of female audiences. Among the films in which she appeared during this period were Arms and the Girl (1917), The Mysterious Miss Terry, Let's Get a Divorce
(1918), Good Gracious, Annabelle
(1919), Away Goes Prudence
(1920) and The Frisky Mrs. Johnson'' (1920). As a nod to himself for his wife appearing for Zukor and Lasky, Ziegfeld insisted on promotions for each of the films to carry the tag "By Special Arrangement with Florenz Ziegfeld". Burke's beauty and taste made her a major trendsetter throughout the 1910s and 20s. As early as 1907, following her Broadway debut performance in
My Wife, department stores began carrying the "Billie Burke Dress" with a signature flat collar and lace trim. During this time, much of Burke's on- and off-screen wardrobe was provided by the leading European couturier
Lucile (in private life, Lady Duff Gordon), whose New York branch was the fashion Mecca of socialites and entertainment celebrities. Burke reflected on her reputation as "a new kind of actress, carefree, and red-headed, and I had beautiful clothes." In 1917, Burke endorsed ''Pond's Vanishing Cream''. Despite her success in film, Burke eventually returned to the stage, appearing in ''Caesar's Wife
(1919), The Intimate Strangers (1921), The Marquise
(1927) and The Happy Husband'' (1928). When the family's investments were wiped out in the
Wall Street Crash of 1929, Burke and her husband moved to the west coast so that Burke could resume screen acting to aid their debt. Another successful film series followed with
Father of the Bride (1950) and ''
Father's Little Dividend (1951), both directed by Vincente Minnelli and starring Spencer Tracy, Joan Bennett, and Elizabeth Taylor. Burke also portrayed Mrs. Ernest (Daisy) Stanley in the 1942 film The Man Who Came to Dinner''. Burke wrote two autobiographies, both with Cameron Shipp,
With a Feather on My Nose (Appleton 1949) and
With Powder on My Nose (Coward McCann, 1959).
Radio and television 's radio show in 1948 On
CBS Radio,
The Billie Burke Show was heard on Saturday mornings from April 3, 1943, until September 21, 1946. Sponsored by
Listerine, this situation comedy was initially titled
Fashions in Rations during its first year. Portraying herself as a featherbrained
Good Samaritan who lived "in the little white house on Sunnyview Lane," she always offered a helping hand to those in her neighborhood. She worked often in early television, appearing in the short-lived sitcom
Doc Corkle (1952). She was a guest star on several TV and radio series, including ''
Duffy's Tavern''. On television, Burke starred in her own talk show,
At Home with Billie Burke, which ran on the
DuMont Television Network from June 1951 through the spring of 1952. She was one of the first female talk show hosts, after the hostesses of the earlier DuMont series
And Everything Nice (1949–50) and
Fashions on Parade (1948–49) which both include talk show segments. Billie Burke starred in an adaptation of ''
Dr. Heidegger's Experiment on the TV version of Lights Out'' on November 20, 1950.
Return to stage and final film Burke attempted to make a comeback on the New York stage. She appeared in two short-lived productions:
This Rock and
Mrs. January and Mr. X. Although she received good reviews, the plays did not. She also acted in several plays in California, although by this time her memory was failing and she had difficulty remembering lines. In the late 1950s, her increasingly poor memory led to her retirement from acting, although her explanation at the time was, "Acting just wasn't any fun anymore." Burke's final screen appearance was in
Sergeant Rutledge (1960), a
western, directed by
John Ford. ==Personal life==