The Max-A studio released its first video May 23, 1992 on the Calen label (with the code XC-1001),
Calen Falls in Love (恋するカレン), featuring Saori Kawana and directed by Hajime Kitano. A week later, the first Samansa label video,
Witch-Wife (白石ひとみの奥様は魔女), directed by
Kunihiro Hasegawa and starring
AV Idol Hitomi Shiraishi, came out with the production code XS-2001 on May 30, 1992. Max-A has had a long association dating back to at least 1997 with the
Kuki group of companies, at one time the largest family of AV companies in Japan, comprising Kuki,
Alice Japan,
Atlas21,
Media Station (Cosmos Plan), Big Morkal and
Sexia. The companies in this group all belonged to the voluntary ethics organization called in English the
Nihon Ethics of Video Association (NEVA) or in Japanese 日本ビデオ倫理協会 (Nippon Bideo Rinri Kyoukai or Japan Video Morality Association) usually abbreviated as ビデ倫 (Biderin or Viderin). As with other members of the Kuki group, the emphasis at Max-A has been on making videos featuring a single popular actress. The company reported that for 2003, the leading actresses in sales were
Maria Takagi, Ryōko Mitake,
Sora Aoi, and
Akiho Yoshizawa. Among the actresses who have made their AV debut with Max-A are Hitomi Hayasaka in 2001,
Yua Aida in 2004, and
Rio (Tina Yuzuki) in 2005. Max-A operates its official website at www.max-a.co.jp where it has videos available for download via subscription. The studio also has a site on the X City webpage along with other members of the Kuki group of companies where on-demand videos are featured. About 16 new videos are issued monthly by Max-A under its various labels. ==Labels==