Max Azria

Max Azria was born in Sfax, Tunisia, the youngest of six children to a family of Tunisian Jews. As a child, he was educated in southeastern France before his family immigrated to Paris in 1963. His brother is Serge Azria, the founder of the women's clothing lines Joie, Current/Elliott, and Equipment which is based in Los Angeles. == Career ==

After 11 years of designing a line of women's apparel in Paris, Azria moved to Los Angeles in 1981 The BCBG Max Azria Runway collection was first presented at New York Fashion Week in 1996. Azria maintained two eponymous designer collections, Max Azria Atelier and Max Azria. Launched in February 2004, Max Azria Atelier Halle Berry, Fergie, and Alicia Keys During the 2009 awards season, Angelina Jolie wore Max Azria to the 2009 Screen Actors Guild Awards and the 2009 Critics Choice Awards. In 2006, the company bought out G+G Retail (including the G+G and Rave brands) which had gone bankrupt. Azria acquired the Hervé Léger fashion house in 1998, In early 2007, he relaunched the Hervé Léger label with his own designs, which were quickly embraced by celebrities and trendsetters worldwide. Azria launched a young contemporary collection called BCBGeneration in 2008. In June 2009, he and Miley Cyrus teamed up to create a line for Walmart called Miley Cyrus & Max Azria. He left BCBG in 2016 as the company foundered and BCBG Max Azria filed for bankruptcy in 2017. It was sold to Marquee Brands and Global Brands Group in the same year. On May 31, 2017, ZappLight announced that Max Azria joined ZappLight and its parent co Clean Concept LLC as CEO and partner. "Though fashion and technology are inherently different, they increasingly intersect as both are centered on pushing the boundaries of great design and in inspiring and delighting consumers. I am thrilled to be part of this new and exciting venture to grow ZappLight into a global brand, adopted in homes everywhere to prevent virus-carrying insects," Max Azria said in a statement. Entrepreneurial at heart, it was only natural for the 68 year old to dive into a startup rather than retire. ZappLight is disrupting the bug zapper industry that has been around since the 80's. The ZappLight's new spin is combining an LED light that attracts bugs and mosquitoes and functions as an actual light bulb, along with the zapping technology of old. Karen Elson, and Jessica Stam. The company frequently works with internationally renowned photographers like Patrick Demarchelier, BCBG Max Azria Group clothing is often featured in major fashion publications such as Vogue, InStyle, and Vanity Fair in addition to online sites including Style.com and iFashion Network. Recent history BCBG Max Azria Group filed for Chapter 11 bankruptcy protection on February 28, 2017; it was reported in July 2017 that the brand and its sister labels would be taken over by Marquee Brands and Global Brands Group, which bought the intellectual property rights and assets of the company. In May 2020, Centric Brands, who licensed the brand, filed for Chapter 11 bankruptcy protection, with BCBG Max Azria being included as an entity, named Centric BCBG LLC. Marquee Brands later brought back the license. == Personal life ==

Azria was married twice. He was divorced from his first wife with whom he had three children: Michael John Azria (born 1974), Joyce Azria Nassir (born 1981), and Marine Azria (born 1984). Max was married to Lubov Azria, chief creative officer for BCBG Max Azria Group. Lubov was born in Ukraine. Max and Lubov had three children: Chloe (born 1993), Nushi (born 1996), and Agnes (born 1997). Max and his family lived in a mansion designed by Paul Williams in Holmby Hills, a neighborhood in Los Angeles. It was formerly owned by the late Sidney Sheldon, a writer. ==See also==