Max first appears as part of the youngest child of
Cunningham family in 1995. His parents were already divorced, as his mother was remarried. Max is devastated when he learns that
Dawn Cunningham had an affair with Jack Osborne leading to their daughter Bethany, being put up for adoption. Dawn later dies from with
leukaemia and the family have several other tragedies over the years Max and his best friend
OB, make up money-making schemes, and create their own single. The CD became a failure. Max starts working at Hollyoaks College. When his stepbrother
Lewis commits suicide, Max decides to make the most of his life, opening a burger van and going on a date with
Jodie Nash. Max reveals his sensitive side in his affection for
Anna Green, helping her during the difficult stages of her pregnancy. Max and Anna both admit their feelings to each other and they have sex in his van. Anna tells her boyfriend
Alex Bell about the affair and she moves in with Max and her son Charlie. Max finds it difficult staying with Anna as he does not have much time for social life. Another tragedy hits Max whilst he, OB,
Ben Davies,
Kristian Hargreaves,
Jamie Nash and
Theo Sankofa go
potholing. The trip results in a rock fall and leaves Theo and Jamie dead. After returning home, Max ends his relationship with Anna. OB tells Max that his stepmother
Helen Cunningham is having an affair with
Tony Hutchinson. Max is angered by Helen and Tony's actions towards his father so he warns them if they continue, he will tell Gordon. Helen and Tony continue their affair so Max tells a devastated Gordon. Helen then leaves Gordon for Tony and prepares to leave. During a journey together, Gordon and Helen are involved in a car accident when Gordon suffers a heart attack at the wheel of the car. Their son
Tom is not injured, but Gordon and Helen die, leaving Max as Tom's legal guardian. Max's stepsister
Mandy and OB supports Max. After Tom burns down the house after playing with firecrackers, the social services arrive. Max tells Mandy he thinks Tom should be put into care, which Tom overhears. Tom then runs away from home and is found at his parents grave. Max, OB and Tom then move into the flat next to Mandy and her fiancé Tony. Tony makes OB and Max managers of The Loft after the pair work hard to show him they are responsible. Tony eventually gives The Loft to them as a Christmas present. Max and OB's first major decision for the club is to hire an events organiser,
Clare Devine. Both Max and OB immediately fall for Clare. After an ultimatum, Clare chooses Max. Max and Clare's relationship begins well and Max asks her to move in with him, OB and Tom. OB's girlfriend
Mel Burton catches Clare having an affair with
Sean Kennedy and tries to tell Max. Due to her alcoholism, no one believes Mel except OB, causing a drift between Max and OB. Max and Clare get engaged. OB tries to make Max see Clare's true self, however is unsuccessful. At their wedding, OB bursts in begging Max to rethink his engagement. Max hits him and vows never to speak to him again. After the wedding, Max tells her he wants to start a family. Clare fakes being pregnant and also a miscarriage and tells Max she cannot have children. After finding Clare and
Warren Fox taking
cocaine, Max decides to join them and takes some as well. This causes a heart attack which leads to Max having to go on medication. Clare begins to tamper with this medication in order to bring on a second heart attack. During a Christmas break at an isolated cottage, Max finds the tampered medication and realises the truth. On seeing Tom supposedly in an icy lake, Max jumps in after him, however Clare has tricked him and refuses to help. OB arrives, punches Clare, saves Max and struggles to revive him. Luckily, he does. Max apologises to OB over not believing him. After Clare threatens him, Max signs The Loft over to Clare. With their friendship back on track, Max and OB open a juice bar called MOBS. Clare is pushed over the balcony of The Loft and Max becomes one of five named suspects for her attempted murder. Tony and
Dom give Max their alibi for the night. Clare returns from hospital and tells social services Max is hurting Tom. Max breaks into Clare's flat and threatens to kill her if she does not tell them she made everything up, which she does. Clare signs The Loft over to Warren Fox and is forced out of Hollyoaks. She also discovers
Justin Burton pushed her over The Loft balcony. In revenge, Clare kidnaps
Katy Fox. Warren, Justin and Max set off to find her. After a dangerous car chase, Clare's car goes over a quarry into water below. Warren and Justin jump in after Katy while Max attempts to save Clare. Clare is dragged underwater by a current and apparently drowns, however is revealed to have survived. Max tells
Steph Dean of his guilt over letting Clare die and have a heart to heart, in which they appear to grow close. Steph begins helping Max look after Tom. The pair begin to fall for each other. After several failed attempts, Max finally tells Steph his true feelings and they begin a relationship. With Max spending more time with Steph, OB begins to feel left out. OB befriends
Simon Crosby, who apparently turns out to be a
paedophile. Max and
Jake Dean attack Simon's home with other residents. Innocent Simon tries to commit suicide, however survives. After Max discovers Simon was innocent, he apologises to OB, who is disgusted, although they later made up. OB decides to leave for
London with girlfriend
Summer Shaw. Max and Tom bare OB a sad farewell as he leaves. Max decides to propose to Steph, which she accepts. Max and Steph's engagement is short-lived when they split up and she seeks comfort in
Niall Rafferty. Niall falls in love with Steph, who then gets back together with Max. With the wedding back on, Max's mother
Angela, sister
Cindy, niece
Holly, stepsister Mandy and also OB return for his wedding, except for his older sister Jude, who cannot attend to the wedding due to being wanted by the police ten years earlier, and Steph father Johnno. After a perfect wedding, distraught Niall speeds off in his car. Max sees him driving unknowingly towards Tom and rushes to him, pushing him out of the way in time. Max is hit by Niall's car. Max is held by OB and Tom as he bleeds. Steph rushes to his side as he dies. ==Reception==