Edison Carter is a headstrong television reporter determined to uncover corruption even if his employer Network 23 is involved. Carter is investigating an apartment explosion when he is pulled from the story by the television station management. Carter's new producer
Theora Jones agrees to help him investigate further despite pressure from upper management. The two discover Network 23 is covering up the fact that its new
subliminal advertising called "
blipverts" can be fatal to certain viewers, even causing them to explode. Carter recovers evidence of the cover-up at Network 23 headquarters but is discovered on security camera by
Bryce Lynch, an amoral teenage computer genius who created blipverts and answers only to Network 23's chief executive Mr. Grossman. As Carter attempts to flee from Mr Breugal and Mr Mahler, two sociopathic thugs-for-hire, via the building's parking garage on a motorcycle, Lynch takes control of the security barriers. The rising barrier causes Carter to crash through a low-clearance sign labelled "Max. Headroom 2.3m", resulting in a serious head injury. Jones witnesses Carter's crash via security cameras but is unable to arrive in time before Lynch's hired goons remove him from the scene. Grossman is upset Lynch has attacked and possibly killed Carter, as the journalist's fame means his disappearance will be noticed and investigated. To delay any investigation and provide alibis, Lynch insists he can digitally copy Carter's mind and appearance. This way they can create a digital replacement and fake footage of the reporter being alive and well for days to come. But his efforts are flawed. The digital clone does not look identical to Carter and seems to develop its own personality after repeatedly saying "max headroom." Giving up on the plan, Bryce instructs Breugal and Mahler to dispose of both Carter and the "Max Headroom" digital personality. Instead, they decide to profit by selling Max Headroom to Blank Reg, the presenter of "Big Time", a
pirate television station, and Carter to a "body bank" where he will be harvested for organs. After some guidance from Reg, Max Headroom quickly becomes a popular TV host on Blank Reg’s pirate station, delivering biting commentary and rapid-fire humour, particularly about Network 23, which gets the uneasy attention of a now panicked Grossman. Meanwhile, recovering from his injuries, Carter escapes the body bank and reunites with Jones. With her help, and the help of Breugal and Mahler, Carter eventually reveals he is still alive and exposes the corruption of Network 23, Lynch and Grossman. Max Headroom remains with Big Time. ==Cast==