Alvarado made his professional wrestling debut in April, 2000 under the
ring name Corazon de Dragón ("Dragonheart") and later worked as Pepe Rous. After gaining a bit of experience he took the name "Brazo Jr." – since his younger brother was wrestling as
Brazo de Plata Jr. he played a character that was supposed to be the son of
El Brazo. The two sons of Brazo de Plata teamed up with the son of Brazo de Oro who wrestled as
Brazo de Oro Jr. to form the next generation of "Los Brazos". After a few months Alvarado changed his name from Brazo Jr. to Brazo de Platino Jr. primarily because El Brazo's own son was training to become a wrestler himself. Not long after turning
Rudo (the Lucha Libre term for
heel, or villain) Texano Jr. joined Los Perros del Mal and began a long-running, on again, off again, feud with Máximo. The storyline between Máximo and El Texano Jr. finally ended on March 15, 2009, almost two years after it began, when Texano Jr. defeated Máximo in two straight falls in a
Lucha de Apuesta match, forcing Máximo to have all his hair shaved off after the match. After the interview the CMLL Booking team and Máximo came to an agreement as he returned to CMLL only a short time later. In the fall of 2009 Máximo began a feud with Japanese wrestler
Okumura as part of a longer running "Mexico vs. Japan" storyline. Okumura and Máximo faced off several times, usually as part of trios matches and each time the tension between the two wrestlers built. On November 5, 2009, the two faced off in a
Lucha de Apuesta match, which saw Okumura win his first ever
Apuesta, leaving Máximo bald in the process. Following their exit from the
Parejas Incredibles tournament Máximo and Mr. Niebla continued to team up blending both of their comedic styles together for a very entertaining team.
La Peste con Amour stopped teaming in mid-March when Mr. Niebla reportedly suffered a knee injury. In late May, 2010 Máximo began a feud with
Taichi, centered around Taichi's distaste over Máximo's homosexual ring character. The tension rose when Máximo kissed Taichi during a match, resulting in Taichi retaliating by kicking Máximo in the groin. The two met in a
Lucha de Apuesta, hair vs. hair match on June 6, 2010, in the main event of CMLL's 2010
Sin Salida show, which Máximo won two falls to one. In January 2011, Máximo took part in the
Fantastica Mania 2011 weekend, co-produced by CMLL and
New Japan Pro-Wrestling in
Tokyo. On January 22, Máximo was defeated by old rival Taichi in a singles match. The following day, he teamed with
Danshoku Dino in a tag team match, where they were defeated by
Gedo and
Jado. In December 2011, Máximo formed the trio
El Bufete del Amor with
Marco Corleone and
Rush. On January 21, 2012, Máximo returned to Japan to take part in
Fantastica Mania 2012, teaming with Danshoku Dino on night one in a tag team match, where they were defeated by
Suzuki-gun (Taichi and
Taka Michinoku). The following day, Máximo picked up his first win in Japan, when he and
Jushin Thunder Liger defeated Taichi and Misterioso Jr. in a tag team match. Back in Mexico,
El Bufete del Amor defeated
Los Hijos del Averno (
Averno,
Ephesto and
Mephisto) on February 19 to win the
CMLL World Trios Championship. Máximo returned to Japan on July 7 for a two-week-long tour with New Japan Pro-Wrestling. In January 2013, Máximo returned to Japan to take part in the three-day
Fantastica Mania 2013 event. During the first night on January 18, he teamed with La Máscara and Mascara Dorada in a six-man tag team match, where they were defeated by Taichi, Taka Michinoku and
Volador Jr. The following night, Máximo and
Tama Tonga defeated Taichi and Michinoku in a tag team match. During the third and final night, Máximo was defeated by Taichi in a singles match. In the fall of 2012
El Bufete began a feud against the
Mexican National Trios Champions Los Invasores (
Volador Jr.,
Mr. Águila and
Kraneo). The two teams fought several occasions with ''El Bufete's
CMLL World Trios Championship on the line, while Los Invasores
Mexican National Trios Championship being passed over compared to the more prestigious CMLL title. Máximo was forced to team up with Mr. Águila for the 2013 Torneo Nacional de Parejas Increibles ("National Incredible Pairs Tournament"), a tag team tournament teaming up wrestlers who would never team up otherwise, often because they are rivals, would be forced to work together. Máximo and Mr. Águila lost to the team of Máscara Dorada and Mephisto even though they were able to put their differences aside for one night. On April 19, Máximo started another tour with New Japan Pro-Wrestling. In May, Máximo, Marco Corleone and Rush were stripped of the CMLL World Trios Championship, when Corleone was sidelined with a knee injury. In January 2014, Máximo returned to Japan to take part in the five-day Fantastica Mania 2014 tour. During the third event of the tour, on January 17, Máximo unsuccessfully challenged Rey Escorpión for the CMLL World Light Heavyweight Championship. On October 3, 2014, Máximo participated in the 2014 La Copa Junior
VIP tournament, qualifying for the finals by defeating Puma, Stuka Jr. and then finally La Sombra (by disqualification) to qualify for the finals. On October 10, Maximo defeated Mephisto to win his first ever La Copa Junior. The win made Máximo and his father Brazo de Plata the first father and son to hold the same world heavyweight championship of a major company. On March 6, Máximo and El Terrible won the 2015 Torneo Nacional de Parejas Increibles
. On May 9, 2015, Maximo had his first defense against Rey Bucanero. On July 14, 2015, Maximo had his second defense against Rey Escorpión. On July 27, 2015, Maximo had his third defense against Euforia. During his reign, in October 2015, Máximo changed his ringame to Máximo Sexy. In January 2017, Máximo Sexy took part in the Fantastica Mania 2017'' tour, successfully defending the CMLL World Heavyweight Championship against
Hechicero during the January 21 event.
Fired from CMLL On May 19, 2017, footage emerged of José Alvarado and other members of the
Alvarado family, including his brother Psycho Clown and cousins Felipe (La Máscara) and
Robin, as well as his uncle Daniel Alvarado (
Brazo de Platino), destroying an expensive car belonging to José Gutiérrez, better known as
Último Guerrero. The vandalism was reportedly motivated by the fact that Gutiérrez had spoken out against Felipe Alvarado as the possible head of the wrestler's union after the death of Alvarado's father. The head of the CMLL wrestlers' union had been in the Avarado family for over a decade and the Alvarado family believed it should go to someone in their family. On May 22, CMLL publicly fired both Felipe and José Alvarado, stripping them both of their championships in the process.
The Crash (2017–2018) On May 30, 2017, Máximo (as Máximo Ken) and La Máscara made a surprise appearance for
Tijuana-based lucha libre promotion The Crash. The duo attacked
Garza Jr. and
Daga, and started a storyline feud with
Penta el 0M and
Rey Fénix. The cousins were originally announced as being booked to wrestle against
L.A. Park and
Dr. Wagner Jr. in the main event of a Lucha Libre Boom! show, but it was later announced that the match had been changed to L.A. Park vs. Dr. Wagner Jr. as
Lucha Libre AAA Worldwide (AAA) did not want wrestlers under contract with AAA (Wagner) to work with La Máscara and Máximo at the moment.
Lucha Libre AAA Worldwide (2018–2021) On January 26, Máximo along with
La Máscara made their debut in
Guerra de Titanes to help his brother
Psycho Clown and thus forming his team called,
Los Mosqueteros del Diablo ("The Musketeers of the Devil"). On July 13, 2021, Máximo was announcing
Alberto El Patron's "
Hecho en Mexico" event, announcing his departure from AAA.
Impact Wrestling (2018) Máximo made a special appearance on the October 11, 2018, edition of
IMPACT Wrestling, which was taped September 13–14, 2018 at
Mexico City's Frontón México Entertainment Center, defeating
Grado with
schoolboy roll-up after having momentarily stunned the latter with a kiss. After the match, Grado kissed Máximo and left the ring. ==The Alvarado wrestling family==