Merchandise Besides its weekly television show, P-League also sells merchandise for fans, in the form of DVDs, books, calendars, and other merchandise. Currently, P-League has released seven DVD sets. None of the content have been shown in the television series. Volume 1 profiles the original members of P-League. Volumes 2 and 3 include "doubles" tournaments. Volume 4 features an "East v. West" team challenge, where the 20 competitors are divided into two teams of ten, based on their hometowns. On April 25, 2011, P-League released a five-year anniversary commemorative DVD set, including all four previously released DVDs and an all-new P-League Volume 5. First editions of the DVD set includes a logo'd hand towel and pin. The first half of the DVD includes a top-10 matches showcase, followed by a split-making review from past tournaments. The second half includes a segment called "P-TALK", and is moderated by Japanese
tarento Teruyuki Tsuchida. P-League released volume 6 on March 21, 2012. The top four bowlers at the time (Matsunaga, Himeji, Nishimura, and Mori) become team captains, and participate in a P-League
draft. Sixteen bowlers are picked by the captains, forming four teams of five bowlers - including the captains. The teams battle in a best-of-three competition, combining team, doubles, and singles matches. Each of the winning teams move on to the final match, while the losing teams play for third place. Volume 7 was released on November 30, 2012. Four Japanese tarento are appointed as team captains, and participate in a P-League draft. Twenty bowlers are picked by the captains, forming four teams of five bowlers - with the captains not participating in the matches. Captains are: •
Maggy Shinji (マギー審司), a magician famous for his signature large ear; •
Takehiro Murata (村田雄浩), an actor who stars in many
Japanese television dramas, including
Wataru Seken wa Oni Bakari; •
Kazutomo Miyamoto (宮本和知), a former professional Japanese baseball player, who played for the
Yomiuri Giants; •
Guadalcanal Taka (ガダルカナル・タカ), a comedian and a member of
Beat Takeshi's entertainment group; Tournament format is similar to Volume 6. In the first round, the matches are Team Murata vs. Team Taka, and Team Miyamoto vs. Team Shinji. P-League's first 300 game is also featured in the volume set, although the scores in the DVD sets do not count towards official P-League statistics. Volume 8 will be released November 30, 2013. The P-League draft and tournament format remain the same as Volumes 6 and 7. In Volume 8, all four captains will bowl in the matches. P-League has released four sets of
collectors cards, each using the tagline
Fairies on the Lane. The cards are similar to
baseball cards in that the cards feature a photo of the bowler on the front, and her P-League statistics on the back. The sets were released in 2009, 2010, 2012 and 2013. The 2014 edition is scheduled for release in Winter 2014. P-League also publishes desk calendars. In Japan, October is often considered the start of calendar season, where stores and other sources throughout Japan release calendars for the following year. The more popular calendars are usually sold out within one month of release. The P-League calendar is only available via mail-order directly from the JPBA. Calendars for 2013 and 2014 have been made available.
Publicity To market P-League in Japan, the members take part in television shows and magazines, as well as bowling clinics, demonstrations and practice sessions throughout
East Asia. In the August 26, 2008 issue of the swimsuit modeling magazine
Friday Dynamite (フライデーダイナマイト), Aki Nawa, Sanae Mori, Junko Harigaya and others were showcased in a pictorial, posing in both bowling and casual attire. In 2009, Aki Nawa represented P-League, along with other women representing other sports, in a comedy variety show. Nawa participated in a
cosplay fashion show, dressing up as a Japanese high school girl. In 2010, Urara Himeji and Miki Nishimura visited South Korea, and competed against two members of the Korean Professional Bowlers Association (KPBA). In April 2010, a group of P-League members, along with Mika Sakai's father Takeo Sakai, competed with various Japanese tarento in a one-minute strike competition. In 2012, select members of P-League participated in the Japanese TV variety show
Honoo-no Taiiku-kai TV (
炎の体育会TV) in a split making competition with various Japanese tarento. Sanae Mori, Rina Suzuki and Ayano Katai were guests on ''Takeshi's Todoroki Base'', hosted by Beat Takeshi, along with Emiko Namiki (並木惠美子), JPBA license 5 and a member of Class 1 (1967) when the JPBA was first founded. This show covered the history of women professional bowling in Japan, and ended with a pro versus tarento match.
DHC, LBO and JBC According to a blog entry made by Mai Takasaka in 2009,
Daigaku Honyaku Center (DHC) was very displeased with JPBA president Ritsuko Nakayama appearing in a television commercial for
Suntory, a direct competitor of DHC. DHC's chairman, Yoshiaki Yoshida is a major supporter of bowling in Japan, including the JBC. Soon after Yoshida learned of Nakayama's appearance in the Suntory commercial, he said that as a JPBA officer, Nakayama was irresponsible, and even used the term "evil" when describing her involvement in the commercial. Soon after, DHC cancelled the
DHC Ladies Bowling Tour, the
DHC Cup Girls Bowling International, and anything else it had to do with the JPBA. DHC then created the Ladies Bowling Organization (LBO), in order to compete directly with the JPBA. In February 2010, Hiroko Shimizu and Mai Takasaka resigned from the JPBA and P-League, and joined the LBO. Other non-P-League members of the JPBA also resigned and moved over to the LBO. Koji Yamamoto, an expert analyst for P-League, resigned from the JPBA to become Secretary General Executive Director of the LBO. Soon after the creation of the LBO, DHC and the LBO faxed a letter to the JPBA making a proposal to have P-League consist of both JPBA and LBO bowlers. The JPBA did not accept the proposal. DHC is now sponsoring a weekly TV show in Japan, with emphasis on the LBO, JBC and amateur bowlers alike. The show is hosted by the DHC Bowling Girls (Junko Harigaya is no longer a member, but she can still be seen in the opening and closing credits, along with current LBO members
Yūki Akiyoshi and
Yūka Sasaki.) Other complaints about the JPBA include management from within, and the decline of tournaments and prize money. Members of the LBO are also DHC employees, and therefore work in other capacities within DHC, such as endorsements of DHC products. JPBA members, on the other hand, need to work in other jobs outside of the JPBA to earn a living. Before moving to the LBO, Shimizu worked nights in Tokyo at a bar as a hostess. She is currently vice-president of the LBO. Despite the intensity between the JPBA and DHC/LBO, DHC-sponsored bowlers Keaki Watanabe, Miki Nishimura, Mika Sakai and Aino Kinjō stayed with the JPBA and P-League. Also, former Japan National Team members Nao Ōishi and Natsumi Koizumi chose the JPBA over the LBO when deciding to become a professional. Current JNT member Junko Harigaya repeated her 2011 win in the amateur division of the JLBC's 2012 Professional Women's Bowling Rookie Battle, solidifying her commitment with the JPBA. Harigaya currently works in marketing for Sunbridge - a Japan-based distributor for
Brunswick Corporation's bowling division. As of Tournament 35, no JBC members are allowed to participate in P-League. According to the JBC, there were reported incidents where its members were being stalked in public by fans of P-League. As a safety measure put down by the JBC Board of Directors on September 25, 2011, the JBC will no longer participate in P-League. To fill the void left by the departed JBC members, P-League held a "Next Era P-Leaguer" audition, and was publicized throughout Tournament 35. Female bowlers - regardless of amateur/professional status - between the ages of 16 and 28 were allowed to participate. Hitomi Andō, Mina Endō and Ayano Iwami were the top qualifiers. Andō, a professional bowler, debuted in Tournament 36, followed by amateurs Endō (T37), and Iwami (T38). == See also ==