The channel was launched on 8 December 2004 at 10:00 am. Its branding was designed by the UK design house Turquoise. MBC 3 first began airing
Nickelodeon shows in 2004. This includes
Nicktoons such as
SpongeBob SquarePants, and
The Fairly OddParents, all dubbed in Arabic.
Nick Jr. Channel programming includes
LazyTown,
Go, Diego, Go!,
The Backyardigans,
Dora the Explorer,
Team Umizoomi, and ''
Blue's Clues''. On 8 December 2005, MBC 3 underwent a rebranding to mark its 1st anniversary. The update introduced a new mascot, a green cube named “Cubee.” The new look was designed by the German animation studio LIGA 01 Computerfilm and is considered the channel's most iconic design. On 18 September 2017, the channel received a major rebrand featuring a comic strip background, with on-screen graphics adopting a comic book aesthetic. This design is currently in use alongside the previous bumpers. In July 2019, the MBC 3 website was rebranded from its old style to a comic-inspired design. On 23 March 2020, MBC 3 updated its on-screen logo. The new logo resembled the modern design, but the number
3 was displayed outside the cube. From 24 March to 22 June 2020, during the
COVID-19 pandemic, MBC 3 used a logo featuring a house on-screen and slogans (
With you at home). In late December 2023, the official MBC 3 website was shut down and redirected to the official MBC Group website. ==Programming==