The campaign of this election was characterized by the vast use of social media, especially from smaller parties, as they did not have as much television access compared to larger parties.
Preceding events TikTok ban On 21 December 2024, Prime Minister Edi Rama announced that TikTok would be banned in Albania for at least one year, starting from the beginning of 2025. Rama cited the death of a teenager in a brawl linked to a conflict on TikTok and concerns over social media promoting youth violence. Alongside this ban, the Albanian government plans to initiate educational programs for students and parents. On 13 March 2025, the Electronic and Postal Communications Authority (AKEP) and the National Cybersecurity Authority (AKSK), per the decisions released by the Albanian government, instructed all internet service providers in Albania to block TikTok's IPs, DNS resolution, and Server Name Indications, as well as ByteDance's IP addresses. Opposition leader Sali Berisha criticized the ban, arguing it would hinder their ability to run online campaigns ahead of the elections. Hundreds of Democrat protesters gathered in front of the Kryeministria building on 15 March 2025 to protest the ban. Arlind Qori, leader of Together Movement, considered the ban as an act of censorship.
Campaign themes Socialist Party campaign The 2025 parliamentary election campaign of the Socialist Party of Albania (PS) was the fifth consecutive national campaign led by Prime Minister Edi Rama, who sought to extend his tenure beyond a decade in power. The campaign culminated in a decisive victory on 11 May 2025, with the PS securing 83 out of 140 seats in the Albanian Parliament, its strongest result to date. Having governed since 2013, the Socialist Party entered the 2025 race with a platform centered on European Union accession, economic modernization, and institutional reform. The campaign was launched amid growing public fatigue with political polarization and concerns over corruption, media freedom, and democratic backsliding. The campaign was anchored in the slogan "Albania 2030 in EU, only with Edi and SP," positioning the party as the sole credible force capable of delivering EU membership within the decade. Rama emphasized continuity, stability, and technocratic governance, highlighting achievements in infrastructure development, including road networks and urban renewal, tourism,
juridical reform and digitalization of public services. ''''''The campaign culminated in a high-profile rally on 9 May (Europe Day) in Tirana, symbolically aligning the party's message with Albania's European aspirations. The Socialist Party and Edi Rama ran a strong attacking campaign against the opposition and also ridiculing it, openly calling
Sali Berisha "bufi" (the owl) and the Democratic Party, "këneta" (the swamp)Rama was also noted for using strong language to belittle and mock opponents, also specifically claiming at a rally in Dibër that "half of the men in this country are retarded".
Democratic Party Campaign The Democratic Party of Albania (PD) entered the 2025 parliamentary elections under the leadership of Sali Berisha, running as part of the Alliance for a Magnificent Albania (ASHM). The campaign was launched on 11 April with a rally in Tirana's Mother Teresa Square, marking the start of a month-long effort to reclaim ground lost in previous elections. The PD's campaign centered on themes of anti-corruption, restoring democracy, and defending the vote. Berisha framed the election as a battle against what he called a "regime of theft and betrayal," accusing the ruling Socialist Party of state capture and electoral manipulation. The party adopted the slogan "Make Albania Great", a deliberate echo of American populist rhetoric, and hired
Chris LaCivita, a U.S. political strategist known for his work on
Donald Trump’s campaigns. The campaign emphasized juridical independence, reversation alleged politicization of institutions, economic liberalization and support support for small businesses, protection of national idenitity and traditional values, return of the diaspora through tax reductions. The party also focused on increasing the minimum pension to 200 euro a month while the minimum pension at 500 euros. Despite a high-profile campaign and aggressive rhetoric, the Democratic Party-Alliance for a Magnificent Albania secured 50 seats, down from 63 in 2021, marking one of its weakest performances in decades. The result reflected both internal fragmentation and the limited resonance of its populist messaging. Berisha’s continued leadership—despite international sanctions and legal controversies—remained a polarizing factor within the party and among voters.
Main parties' slogans Observers The
Organization for Security and Cooperation in Europe deployed 338 officials led by
Lamberto Zannier to monitor the election.
Campaign incidents Allegations of vote buying from PS On 11 May 2025, the Democratic Party accused the Socialist Party of operating a vote-buying scheme from an office in Tirana linked to its network of patronage activists. The event was broadcast live on
Syri Television, showing alleged PS activists using the place to pressure voters and give benefits for political support.
Belind Këlliçi, the Political Leader of the Democratic Party for Tirana County, publicly called for immediate police intervention; however, the
police reportedly arrived approximately two hours later. By the time law enforcement reached the scene, several activists and the Socialist Party MP
Erion Braçe had already fled the premises, allegedly taking materials with them. Among those identified at the scene was Ledi Imeraj, Director of the National Innovation Agency. Socialist Party MP Erion Braçe was accused not only of protecting the alleged patronage operation but also of using violence against journalist Ambrozia Meta during the live broadcast. Although the police stated that no compromising or illegal materials were found during the search conducted in the presence of representatives from both political parties, all individuals present were escorted to Police Station No. 2 for questioning. Statements and formal complaints were filed by representatives of both parties. The
Special Anti-Corruption Structure (SPAK) opened an investigation into the case.
PD-PS Lezhë brawl The opposition, led by the PD, accused members of the PS of attempting to buy votes. Andi Marku, the head of PS in Kolsh, was allegedly involved in these claims. Meanwhile,
Pjerin Ndreu, the Mayor of Lezhë, dismissed these allegations and accused PD of staging provocations. Groups of militants affiliated with both parties reportedly blocked roads, restricting movement and heightening tensions. Fatjon Zefi, the Deputy Mayor of Lezhë, was one of the individuals caught in this disruption when his vehicle was stopped, leading to a verbal and physical confrontation between PD and PS representatives. Later on, authorities stepped in to detain several individuals for questioning.
Allegations of vote buying from PSD Allegations of vote-buying involving the Social Democratic Party (PSD) surfaced in Malësi e Madhe, particularly in Koplik. Ardian Hysa, the head of PSD in Malësi e Madhe, was investigated for allegedly attempting to buy votes. Authorities also scrutinized Florenc Kalaj, a local resident suspected of facilitating the process. Police uncovered WhatsApp messages suggesting coordination between PSD representatives and voters regarding financial incentives. SPAK authorized searches of Hysa's business and personal property as part of the probe. == Members of the Kuvendi standing down ==