Anitta began shooting the music video for "Me Gusta" on February 13, 2020, in the
Historic Center of Salvador—a city in which she had already recorded the music video for the song "
Bola Rebola"—surrounded by journalists and the local population. She posted the behind-the-scenes footage on her
Instagram profile. "Me Gusta" was originally set to be released in April 2020; however, on March 27, 2020, Anitta announced she had to postpone the release of the song amid the
COVID-19 pandemic. Later, on August 19, 2020, Anitta announced she would once again postpone the release of the song because of a "great opportunity" related to its release. She was originally scheduled to perform "Me Gusta" on the American TV show
The Late Late Show with James Corden on August 20, 2020, but due to the delay of "Me Gusta", she chose to perform her 2020 song "
Tócame". Anitta then confirmed "Me Gusta" would be released on September 18, 2020. A week before the song's release, Anitta made suspense on her social media and posted a photo in which she appeared along with
Myke Towers and a silhouette of a then-unknown artist. The singer then clarified that the silhouette belonged to an artist that would be featured in "Me Gusta" along with Towers. Two days after teasing the secret collaboration, Anitta confirmed that
Cardi B would be featured on the song. Anitta then revealed that she was thrilled to learn that the rapper agreed to participate in the song and that Cardi B was a last-minute addition. "Me Gusta" was then released worldwide on September 18, 2020, along with its music video. The song features on the soundtrack for
EA Sports' football video game
FIFA 21. ==Production==