MarketMechanical Animals
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Mechanical Animals

Mechanical Animals is the third studio album by American rock band Marilyn Manson. It was released on September 15, 1998, by Interscope Records. While not abandoning the band's industrial metal roots, the album is less abrasive and more reminiscent of 1970s glam rock, such as David Bowie, T. Rex and Queen. The themes of Mechanical Animals primarily deal with the trappings of fame and drug abuse.

Recording and production
Aborted sessions with the Dust Brothers Following the conclusion of their year-long Dead to the World Tour in September 1997, the band relocated from Fort Lauderdale, Florida to Hollywood, California. Work on Mechanical Animals began soon after. By early December of that year, the singer began opening up on the then new and unnamed record's development, sitting down with MTV's "Year in Rock" special on December 12. Early on, it was reported the new album would be produced by the Los Angeles-based production team, the Dust Brothers. According to MTV News, "[They] have completed work on a few tracks on the next effort from Marilyn Manson..." During this early development stage, the band recorded in Manson's home recording studio in the Hollywood Hills which the group had taken to calling "The White Room" after the vocalist painted the space white. Manson explained that the studio "looked out over Hollywood, which kind of represented space to us." Manson also intoned, "the theme of whiteness comes up a lot on the album, representing a void empty of color and feelings and emotions. We were trying to fill that void with the songs." Sessions with Michael Beinhorn and Sean Beavan The band subsequently employed Michael Beinhorn as principal producer, co-producing the record with Marilyn Manson. Sean Beavan was also brought in to supply additional production work. According to Manson, the bulk of the material was written and recorded at that house before Beinhorn came on board. During his February 24, 1998, interview on National Public Radio's Fresh Air radio talk show to promote the book, he divulged that having exhausted the topic of organized religion in the previous record, Mechanical Animals would see a major shift in focus: "Both sonically and lyrically it's about the depression of alienation, rather than the aggressiveness of it. It's about the emptiness." Guitarist Zim Zum divulged that in one instance the band recorded a song a day for two weeks straight during a particular spree of creativity. Final mixing and post-production took place in a studio in Burbank, California. ==Concept and themes==
Concept and themes
In the album, Manson takes on the role of a glam rocking, substance-addicted, gender ambiguous "alien messiah" called Omēga. After the release of Holy Wood (In the Shadow of the Valley of Death), Marilyn Manson revealed that his concept album trilogy is an autobiographical story told in a reverse timeline (chronologically reverse from their actual release dates). That means Holy Wood opens the storyline followed by Mechanical Animals and concluded with Antichrist Superstar. Further, though Antichrist Superstar and Mechanical Animals made sense as individual concept albums on their own, there was a hidden overarching story running through the three releases. In transitioning from Mechanical Animals to Holy Wood (In the Shadow of the Valley of Death), Manson admitted that the character of Omēga, "[...] was a ruse to lure commercial mall-goers into the web of destruction – I've always planned that from the beginning." ==Composition and style==
Composition and style
Mechanical Animals, while not abandoning the industrial metal and gothic metal of the band's previous work, Critics noted that it modernized the style as electronic rock, akin to Garbage and Adore-era The Smashing Pumpkins. Manson explained that he had grown "bored" with the band's prior aesthetic: "everything you hear nowadays is an offshoot of NIN, Marilyn Manson, Ministry. There's just no great rock albums anymore. There's a lot of rock music out there, but it's very bland and disposable. A lot of people may say this record is over the top, pretentious and theatrical, but that's what rock music is supposed to be about." Mechanical Animals also marked the first time NIN frontman Trent Reznor provided no production input. In both music and imagery, Mechanical Animals draws heavily from the glam rock genre that dominated the UK Charts in the early 1970s. Rolling Stone noted the songs are marked by shimmering, flamboyant guitar grooves and strong melodic hooks while the lyrics "trade the topic of teen satanism for drug-addled space themes and sci-fi love stories", reflecting "Manson's self-proclaimed new 'glitterati' lifestyle," "I just wanted to approach this album from a different point of view. I'd assumed the role of destroyer on the last record. This role is more a savior. I wanted to write songs that were more personal and dealt with specific emotions. The music had to really compliment that, but there wasn't a conscious effort to make more accessible songs. There was simply an effort to write songs that would make people feel differently to the songs on the last album. In a sense that makes it more accessible, but it's not just for the sake of pop. Even if it was, that's okay too. I can appreciate the Spice Girls and Garth Brooks in the Andy Warhol sense of it - pop art." Its ultimate sources are the goths: Bauhaus, Love and Rockets, and early Cure. 'The Speed of Pain', meanwhile, is redolent of Pink Floyd's 'Welcome to the Machine'. The song "Great Big White World" raised concerns, among some groups, of possibly being a racially motivated reference until Manson himself cleared up the rumors by stating that it was about cocaine. "I Don't Like the Drugs (But the Drugs Like Me)" features guitar work by Dave Navarro. ==Release and artwork==
Release and artwork
At a time before the ubiquity of peer-to-peer file sharing, the first singles from both Beinhorn-produced albums were leaked three weeks before their intended release dates and played "nearly a dozen times" on New York radio station WXRK (92.3 FM) and its Los Angeles-based sister station, KROQ-FM (106.7 FM), on the weekend of July 31 to August 2, 1998. Interscope neither confirmed nor denied that the leak originated from them but joined Hole's label, DGC Records, in issuing a cease and desist order to WXRK on August 3. Artwork and packaging The controversial cover art has won critical acclaim and numerous awards. The infamous photo depicts Manson as an androgynous naked figure with breasts, six fingers and airbrushed genitalia. It is also featured in Grant Scott's book The Greatest Album Covers of All Time. Kerrang! noted that the cover art text forms an anagram for 'Marilyn Manson Is An Alchemical Man'. The album also features an alternate, less "obscene" cover which is contained on the reverse side of the album liner notes. It is incidentally the cover for an album of the same name by Omēga and the Mechanical Animals, a fictitious band composed of characters played by the members of Marilyn Manson. The photo featured on this alternative cover art includes more of the symbolism surrounding the numeral 15. The liner notes also contain hidden messages in yellow text, which become viewable when seen through the blue CD packaging or the transparent blue LP. The reader of the liner notes is shown how to read these messages in the booklet: there is a diagram showing a CD case over the booklet, and a message which reads: "Yellow and blue = green." A limited tour edition of Mechanical Animals was released in the UK (including other locations like Australia and Mexico, where only 100 copies of this edition arrived) with an illustrated hardcover sleeve by Marcus Wild. Though limited edition, the album is easily attainable in certain regions. The packaging is identical to the original version except for the bonus eight-page comic book by Wild, illustrating scenes from the "I Don't Like the Drugs (But the Drugs Like Me)" music video. Retailer ban As early as August 14, 1998, a month before the release, the three largest retailers in the United States—K-Mart, Wal-Mart and Target—refused to stock the album citing the offensive cover and the expectation that it will carry a Parental Advisory sticker for violating their policy of not selling material with explicit lyrics or content. In an attempt to appease some of the retailers, Nothing and Interscope discussed plans to cover the "breasts" with a sticker and enclose the entire package in blue cellophane—similar to the brown paper bag tactic employed exactly 30 years before by distributors on the explicitly nude cover of John Lennon and Yoko Ono's Unfinished Music No.1: Two Virgins. Wal-Mart still refused to sell the album, and consequently pulled all previous albums by Manson in light of the Columbine High School massacre on April 20, 1999. In the intervening two decades since the release of this album, all three retailers have had a change of heart: 2003 saw the mass sale of Manson's fifth LP, The Golden Age of Grotesque in nearly all Wal-Marts; representatives claimed they chose to sell the album because it was "commercially viable" and was "on the Top Ten charts." They now carry the band's entire discography, including this record, in both their online and retail stores. ==Promotion and singles==
Promotion and singles
Five days before the album's release, the band performed "The Dope Show" at the 1998 MTV Video Music Awards. The "Ziggy-in-Vegas" performance saw Manson strut into the stage in a blue vinyl coat with a faux-fur collar before stripping down, mid-way into the song, to a blue skin-tight costume with cut-outs that revealed the prosthetic breasts and androgynous genitalia of his Omēga character. The performance also included a trio of "besequined" back-up singers that harmonized with the frontman as he sang along. Tours in 1998 Following the release of Mechanical Animals, Marilyn Manson staged two worldwide stadium tours, titled the Mechanical Animals Tour and Rock Is Dead Tour. A concert film was recorded depicting both tours, titled God Is in the TV. Mechanical Animals Tour After declining a headlining slot at the Lollapalooza summer music festival (along with numerous other bands) in early 1998 due to delays in Mechanical Animals release, the band launched the first of their own headlining tours in support of the album. It was originally intended to start on June 25, 1998, with a series of six festival dates in Europe lasting until July 12, 1998. However the planned summer European leg was scrapped and the tour's launch date was rescheduled to October 25, 1998, after drummer Ginger Fish became ill with mononucleosis. In total, the band completed 46 shows out of the 52 originally planned. Beautiful Monsters Tour and Rock Is Dead Tour Beginning on February 28, 1999, and lasting until August 8, 1999, the tour included three legs spanning Europe, Japan and North America with a total of 9 completed shows for the Beautiful Monsters Tour and 43 completed shows (out of 46 planned) for the Rock Is Dead Tour. The tour is particularly notable for a number of incidents that plagued its progress. Following the conclusion of the Mechanical Animals Tour in January 1999, the band was once again offered a headlining slot by the organizers of the Lollapalooza festival for the 1999 summer season (this time as part of an attempt to resurrect the by-then-defunct festival) which they declined. Instead, the band struck a deal with Hole to co-headline the latter's Beautiful Monsters Tour. resulting in Hole's departure on March 14, 1999, and the tour being renamed Rock Is Dead. Monster Magnet, who were already opening for Manson, A minor dispute erupted surrounding the tour's revised nomenclature as Korn and Rob Zombie were already in the middle of another tour with the same name. The first two performances of the Rock Is Dead Tour were canceled after Manson suffered a hairline fracture on one of his ankles during the final show with Hole at The Forum in Los Angeles. The tour was resumed on March 17, 1999. prompting the group to cancel their remaining North American engagements out of respect for the victims, explaining, "It's not a great atmosphere to be out playing rock 'n' roll shows, for us or the fans." ==Critical reception==
Critical reception
The album received acclaim from most music critics. Analyzing the album's intentions, Barry Walters of The Village Voice noted, "Mechanical Animals celebrates sexy celebrity in a typically Mansonian bacchanalia of contradictions. He's said all along that dirty media dominance is the cleanest and closest thing to divinity in a world that crucified the god in itself and replaced it with blind faith. Now he understands first-hand that stardom sucks, yet while he lifts a platform boot against its phony fat ass he still can't help reveling in the excess. Antichrist Superstar critiqued fame in order to make him famous. Having been there/done that, Manson wants more because more is the American way he's hell-bent on subverting—even as he's soaking in it." Of the record's musical direction Walters noted, "Flexing far more range than rage, Manson's feminization shifts his vocal power center from a diseased gut to a broken heart. [...] Guitars roar and whine, bass booms, drums race, and synths twitter with a tweeness that's gonna turn Durannie grannie Nick Rhodes's gray roots green." Jon Wiederhorn of Amazon observed that "Mechanical Animals is a brash, decadent, and glittery display of self-indulgent hooks and melodramatic vocals that sounds like Aladdin Sane-era David Bowie and T. Rex at their most boisterous crossed with the more modern sounds of today's industrial nation." David Browne of Entertainment Weekly wrote, "Looking back in mascara'd anger, Manson and [producer Michael] Beinhorn have fashioned music steeped in glam rock and concept-album bombast but updated with a crunching intensity [...] He layers the songs with cooing backup singers, electronica burbles, skulking guitars, and synths at their most decadently new wavy. The effect is often spectacular." Lorraine Ali of the Los Angeles Times commented "songs swagger with lipstick-wearing attitude, have fun with sleazy subject matter and actually convey some (gasp) human emotion [...] This album is the first time we actually experience Manson as a band, not a phenomenon filtered through Reznor's mixing board wizardry or a freak show accompanied by a soundtrack. An album that's powerful from start to finish is far more surprising than any controversial Manson high jinks [...] this record ensures his further infiltration of teenage America and earns him a new spot in the annals of great, big, pompous pop albums." David Browne describes that the sound of the album "is often spectacular: a lurid cabaret-rock revue for the post-global-economy meltdown." Spin magazine noted the record is "essentially mining the same agitprop territory and 'premillennial' confusion that hipster, highbrow heroes such as Alec Empire and Tricky take for granted. Manson shares with Empire a preference for destroying the master's house with the master's tools. Like Tricky, Manson uses gender confusion as a coping mechanism, less identity politics than identity evasion." Stephen Thomas Erlewine of AllMusic described the record as "a big, clean rock record" and praised it as a "welcome change of pace" and "more tuneful than his clattering industrial cacophony." However, he also noted that devoid of "the cartoonish menace that distinguished his prior music [...] Marilyn Manson seems a little ordinary [...] Manson should have remembered—demons are never that scary in the light." Accolades Spin ranked Mechanical Animals the seventh best album on their 1998 End of Year List. Online music magazine Addicted to Noise ranked Mechanical Animals 25th in their 1998 list of the "Albums of the Year". The Village Voice ranked Mechanical Animals 40th in their 1998 list of the "Albums of the Year". Kerrang! ranked Mechanical Animals second on their 1998 list of the Albums of the Year. Q magazine listed Mechanical Animals among their picks for their 1998 Recordings of the Year list. Dutch magazine Muziekkrant OOR ranked Mechanical Animals 18th in their 1998 Albums of the Year list. The record ranked second in the Critics Top 50 and 10th in the Popular Poll of German magazine Musik Express/Sounds in their 1998 "Albums of the Year" list. In 1999, American music journalist Ned Raggett listed Mechanical Animals 78th in his "The Top 136 Albums of the Nineties". Also in 1999, Australian magazine JUICE ranked Mechanical Animals 84th in their ''100 Greatest Albums of the '90s. In 2006, sister British magazines Classic Rock and Metal Hammer included Mechanical Animals in The 200 Greatest Albums of the 90s. Also in 2006, Dutch public radio broadcaster VPRO included Mechanical Animals in their 299 Nominations of the Best Album of All Time. The French edition of the British magazine Rock Sound ranked Mechanical Animals 56th in their Top 150 Albums of Our Lifetime (1992–2006) and second in their 1998 Albums of the Year''. In the November 2003 issue of Blender magazine, author Chuck Palahniuk included the album in a list of his favourites, and said: "I met Marilyn Manson on a magazine assignment, and he wanted my advice on a novel he's writing. We drank absinthe once. I'll probably go to his show when he's in town next week. It's so fascinating to see somebody exorcise his demons in such a public way." ==Commercial performance==
Commercial performance
In the United States, Mechanical Animals debuted at number one on the Billboard 200 with first-week sales of 223,000 units, becoming the band's first number-one album on the chart. Propelled by both the first single's heavy rotation on the radio and on MTV as well as the band's main show performance at the 1998 MTV Video Music Awards, the record briefly displaced The Miseducation of Lauryn Hill for the number-one position on the Billboard 200. The following week, the album dropped to number five with 98,200 copies sold. Although critically acclaimed, Mechanical Animals was initially not too well received by longtime fans who complained about the wilfully radio-friendly sound of the album and surmised that Marilyn Manson had "sold out". Producer Beinhorn said: "When Mechanical Animals came out, the projected sales figure for the first week was 300,000 copies. [The label was] excited, saying, 'We're going to hit No.1 and sell 300k!'. It sold 230,000 and got to No.1, but it wasn't enough. The label lost interest, they took down the huge billboard they had in Times Square for the album, the president of the label called Manson up, screaming at him for having tits on the cover. I think that, and what happened at Columbine, which really affected him emotionally, meant that he never made an album up to the standard of Mechanical Animals or Antichrist Superstar again. He just didn't get the support." As of November 2010, Mechanical Animals sold 1,409,000 copies in the US. ==Track listing==
Track listing
CD version Hidden multimedia track Notes • Australian and Korean releases of the album come with an additional DVD that contains the music videos for "The Beautiful People", "The Dope Show", and "Sweet Dreams". • This album features a hidden track, playable only on a computer; it is untitled and experimental, further playing on the album's theme of the character Omēga and conformity. Upon entering the album into a computer, an autorun file starts a program that displays two of Manson's paintings while the song plays in the background. It is thought to be an experiment in synesthesia. Vinyl version When released on vinyl, the record was split into two separately sleeved albums; the first credited to the character of Alpha (portrayed by Manson himself), pressed on opaque white vinyl, and the latter to Omēga and the Mechanical Animals on transparent blue vinyl. The Manson album dealt with songs of love and alienation, while the Mechanical Animals disc contained anthems of sex and drug use. The vinyl edition was reissued in 2012, but on black vinyl instead of white and blue. The track listing, however, remains the same. Note • Song length differs from CD version as tracks are not cross faded and appear in full length form with one- to two-second gaps between songs. Additionally, the intro to "I Want to Disappear" is tracked as the final 15 seconds of "Posthuman" on the CD while it appears as part of "I Want to Disappear" on the vinyl version. ==Personnel==
Personnel
Credits adapted from the liner notes of Mechanical Animals. Marilyn MansonMarilyn Manson – vocals, vocoder , electric drums and syncussion , synthesizer , guitars , piano , photography, production • Zim Zum – guitars , synth-guitar , composer • Twiggy Ramirez – bass , guitars , synth-bass , noises , composer • Ginger Fish – drums , electric drums • Madonna Wayne Gacy – keyboards , piano , mellotron , shaker , electric percussion , sampler , synth-bass , electric drums Additional musiciansDave Navarro – guitars on "I Don't Like the Drugs (But the Drugs Like Me)" • Danny Saber – keyboards, clavinet, strings, programming • Rose McGowan – vocals on "Posthuman" • Alexandra Brown – background vocals on "I Don't Like the Drugs (But the Drugs Like Me)" • Lynn Davis – background vocals on "I Don't Like the Drugs (But the Drugs Like Me)" • Kobe Tai – background vocals on "New Model No. 15" • Dyanna Lauren – "pornography" on "User Friendly" • Neil Straussscratching on "User Friendly" • John West – background vocals on "I Don't Like the Drugs (But the Drugs Like Me)" ProductionMichael Beinhorn – production • Sean Beavan – additional production, engineering, programming, digital editing • Barry Goldberg – engineering • Tom Lord-Alge – mixing • Joseph Cultice – photography • Ted Jensen – mastering ==Charts==
Charts
Weekly charts Year-end charts ==Certifications==
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