Media buying Media Buyers, or practitioners in media, are the people who liaise with publishers from various media titles. They are equipped to advise and negotiate targeted
media inventory dependent of the briefed
key performance indicator. Media agencies act as independent intermediaries that transact in media space and take control of the marketing process once the
creative agency has completed its remit of preparing and releasing the targeted creative message.
Account services Media Agencies follow a structural hierarchy as seen in the creative agency environment. The usual hierarchy is • Account Executive • Account Planner • Account Manager • Account Director • Client Director • Head of Department These titles may vary slightly from one company to another.
Digital Media Agencies Digital Media Agencies (also known as
Digital Agencies) offer a varied array of services including Display Media Planning and Buying,
pay per click (PPC),
search engine optimization (SEO), Marketing Technology Services,
social media marketing,
online reputation management and programmatic media.
Trading Desk Agencies have been the traditional power brokers in the media inventory. A recent phenomenon is seeing agencies developing their trading models in the form of a trading desk that transacts in media inventory. == See also ==