Readerships for newspapers and magazines dropped by seven percent between 2013 and 2015. Only 50.1% of Thais aged 15–24 said they read magazines in 2015, down from 61.7% in 2013. Print subscriptions are declining as more people read on their mobile devices. Ad spending fell by 14.28% to 4.22 billion baht (US$118 million) for magazines and by 6.45% to 12.33 billion baht (US$345 million) for newspapers. Yet total ad spending for print is 16.55 billion baht (US$463 million), still higher than 9,869 million (US$276 million) in digital, according to Digital Advertising Association of Thailand. Ad revenues for both newspapers and magazines has been in a nosedive since at least 2012. Ad spending in newspapers has declined from 15,183 million baht in 2012 to 8,164 in 2016 (as of October 2016). Magazine ad spending has declined from 5,221 million baht to 2,510 million baht over the same period.
Newspapers In contrast to television, newspapers in Thailand are subject to little governmental supervision. Readers have a choice of numerous papers, ranging from
sensationalist mass-circulation dailies to newspapers specializing in coverage of political and business. Since the country's modernization in the mid-nineteenth century, the Thai government started to issue newspapers. Due to the low literary rate among the Thai at the time, newspaper businesses were not profitable and many had to cease their circulation. The oldest
newspaper of record, which is still in publication, is the
Royal Thai Government Gazette which started its publication in 1858. New restrictive guidelines for receiving and renewing foreign media work visas went into effect on 21 March 2016. At the time, there was concern from journalists that the guidelines would effectively end the longstanding role of the country as a benign host for freelance reporters and photographers. Thailand's so-called "business newspapers" also include substantial coverage of politics and culture. The two largest English newspapers are printed in
broadsheet format, although there are several exceptions to this. These other mass-circulation newspapers are often referred to as "
tabloids", and are the Phuket Gazette and
Pattaya Mail. A notable exception is
The Thaiger and the
Chiang Rai Times which offer daily updates in English and Thai,
The Thaiger as well offers video stories and a daily podcast briefing. With the exception of one newspaper in
Chiang Mai and one in Hua Hin (
Hua Hin Today), all daily papers are published in
Bangkok and distributed to all parts of the country. The political leanings of Thai newspapers can be categorized according to how they relate to the
democracy movement of the 1970s. The mainstream print media are represented by
Thai Rath and
Daily News, which together account for half of Thailand's newspaper sales. Because both papers were founded while the country was still under military rule, by necessity, they cultivated good relationships with the army and elite bureaucracy. This has led them to develop an editorial outlook that tends to lean in favor of the status quo. Thus, these publications are viewed as "conservative" within the Thai political spectrum. On the other hand, newspapers that grew out of the student movement of the 1970s such as
Matichon tend to adopt an anti-establishment outlook. Therefore, within the Thai political spectrum, they can be loosely characterized as "
progressive." The Thai newspaper industry's advertising revenues have declined continuously since 2013. Ad revenues of 15.4 billion baht in 2006 fell to 12.3 billion baht in 2015. Advertisers budgeted 20.1% less for newspaper buys in the first 11 months of 2016 compared to the same period in 2015, down to 8.89 billion baht. Thailand's leading journalism association observed that both newspaper sales and advertising revenues have been in "steep decline".
Mass circulation dailies The Thai government's Public Relations Department publishes a detailed directory of all media in Thailand, listing latest registration information, including radio, TV, and printed media. All printed media are tightly owned by a single family or small groups of investors who share a familial relationship. None of these companies are publicly held, nor have a fiduciary duty to the public. •
Thai Rath (ไทยรัฐ) – Claiming a circulation of approximately one million, this is Thailand's most influential newspaper. Prominently features sensationalist stories on crime and accidents. Its political stance is moderately populist. High circulation is due to its stance on populist issues and its acceptance of the public opinion of the general population, in particular, the majority rural market. •
Daily News (เดลินิวส์) – Circulation is 850,000.
Khaosod English was launched to bring Thai news to the world, making
Khaosod the first Thai-language newspaper with an English version. •
Kom Chad Luek ('Sharp, Clear, Deep') (; ) – A mass-circulation, Thai-language daily, with circulation in the 900,000 range. Owned by the
Nation Multimedia Group, it was launched in 2017. It covers general news, opinion columns, and political commentary, and has been described as having a conservative editorial orientation. It also operates an online platform,
Naewna Online, distributing content through social media channels. •
Naewna (แนวหน้า) – Estimated daily circulation was claimed to average 300,000 in 2002. Editorial line is ultraconservative and authoritarian. •
Thai Post (ไทยโพสต์) – Circulation is 30,000. It maintains a conservative editorial line.
Business dailies •
Krungthep Turakij (กรุงเทพธุรกิจ) – Circulation is 200,000. •
Bangkok Post – Broadsheet and online. Circulation is approximately 70,000. •
International New York Times (
INYT) – Ceased publication. The paper was known as the
International Herald Tribune until 2013. The
INYT ceased printing and distributing its print edition in Thailand at the end of 2015. Circulation was somewhere in the 5,000-10,000 range. A company spokesman attributed the move to the high and rising cost of operation in Thailand. The print edition will still be available in six other Southeast Asian nations: Singapore, Brunei, Malaysia, Indonesia, the Philippines, and Myanmar. Not long after the decision was taken, a front-page story in the Thailand edition of the
INYT was left blank. In its place was a short message that read, "the article in this space was removed by our printer in Thailand. The
International New York Times and its editorial staff had no role in its removal." The story that was removed was entitled, "Thai Economy and Spirits Are Sagging". It appeared in the 29 November 2015 edition of the
New York Times. Later in the same week, an
op-ed by Bangkok-based reporter Tom Felix Joehnk was omitted from the 4 December edition of the
INYT by its Bangkok printer, Eastern Printing PCL. In a statement, the
New York Times commented that, "This second incident in a week clearly demonstrates the regrettable lack of press freedom in the country. Readers in Thailand do not have full and open access to journalism, a fundamental right that should be afforded to all citizens." : In September 2015, Eastern Printing declined to publish an entire issue of the
International New York Times which contained an article entitled, "With King in Declining Health, Future of Monarchy in Thailand Uncertain". •
Chiang Rai Times – The Chiang Rai Times is a Non-Profit English Language News portal that was introduced to the market place in 2007 to share local, regional and international news. Information that affects the local community covering politics, business, and social events. •
Khaosod English – An online newspaper founded in 2013. On 6 March 2021, it announced that it would cease publication after eight years of operation. No staff will be terminated, but instead moved to other duties in the Matichon Publishing Group. •
The Nation – Online only.
Broadsheet circulation was 68,000. It became solely a
digital newspaper with its last paper edition on 28 June 2019. According to its online competitor,
Khaosod English,
The Nation has a history of "reporting news from false and dubious sources." •
Prachatai English – Online only. An independent, non-profit, daily web newspaper established in June 2004 to provide reliable, relevant news to the Thai public during time of curbs on the independence of Thai news media. •
Thai Examiner – Online only. A newspaper established in June 2015, targeted for foreigners in Thailand and the Thai public. Their stated goal is "...to help foreigners develop a positive relationship with the kingdom" •
Thai Enquirer – Online only. An independent newspaper established in January 2020 intended to "provide a mixture of in-depth reporting, political and cultural commentary, as well as highlights of fiction, prose, poetry, and humour."
Timeline of English-language newspapers published in Thailand German-language dailies •
Der Farang – German language, published every 14 days.
Chinese-language dailies •
Vision Thai •
Sing Sian Yer Pao – Owned by Guangdong provincial committee of the
Chinese Communist Party. •
Universal Daily News •
Tong Hua Daily News •
Kia Hua Tong Nguan (Sirinakorn) •
Asia News Time •
New Chinese Daily News Semi-weekly business newspapers •
Prachachat Turakij – Owned by Matichon PLC. Circulation is 120,000.
Monthly and other newspapers •
Hua Hin Today – A monthly, English language newspaper, published in Hua Hin. The paper was established in 2003, Police Major General Noi Wannapaiboon is the Editor. The paper is distributed throughout the Provinces of Phetchaburi and Prachuap Khiri khan with a focus on the towns of Hua Hin, Cha-Am and Pranburi. It is the only English language newspaper in this region. The paper has an editorial agreement with Bangkok Post and ThaiVisa. The website and Facebook provides online editions of the paper and other additional unpublished information. Content of the paper includes the promotion and reporting of local events and other articles which may relate to interests in the region. As well as news, the content covers restaurants, resorts and sporting activities, especially golf as there are many golf courses in the region with major events. •
The Korat Daily – Thai language paper owned by Mr Soontorn Janrungsee; has the largest circulation in the region, with some 22 million inhabitants. It maintains strong international links with various news organizations and provides in-depth coverage of local, regional, and international affairs. It also publishes the English-language weekly
The Korat Post. •
The Korat Post – English language monthly formerly published by Mrs Tongmuan Anderson, the wife of a former US Peace Corps volunteer and the paper's editor and translator, Frank G Anderson. The paper derived its news from local and visiting sources, from village events to national occurrences. Begun in April 1999, it was independent and has even indicated its opposition, editorially, to government policies. It also provided translations of other local Thai language papers for English readers. The newspaper ceased publication of a hard copy edition in May 2005. •
Thailands Tidende – A monthly Norwegian-language newspaper published in Pattaya. ==Advertising revenues==