Administration
MEDIA is an abbreviation from French: Mesures pour Encourager le Développement de L'Industrie Audiovisuelle - "measures to support the development of the audiovisual industries. The MEDIA programme used to be jointly run by the European Commission Directorate-General for Education and Culture (DG EAC) and the Education, Audiovisual & Culture Executive Agency (EACEA Unit P8), which was in charge of the operational management of the MEDIA programme. Since 2014, it is run by the European Commission Directorate-General for Communications Networks, Content and Technology (CONNECT). ==See also==