In 2000,
Bertelsmann and
Pearson announced that they would merge their television and radio stations and production companies. This created
RTL Group, based in
Luxembourg, as a leading European media company. RTL's activities in Germany were also affected by this merger; Bertelsmann had gradually increased its stake in the German television broadcaster RTL in the 1990s. In 2007, television and content businesses in Germany were bundled under the umbrella of
Mediengruppe RTL Deutschland. The company introduced a new brand identity and bundled digital competencies. In 2009,
RTL,
VOX,
N-tv, and other channels moved into a joint broadcasting center in
Cologne-Deutz, to achieve synergy effects not only organizationally but also through physical proximity. An example of cooperation between RTL Deutschland companies is the streaming platform
RTL+ (originally launched as TV NOW). Initially launched by RTL, other channels were successively added to the service. In February 2019, RTL Deutschland and their parent company RTL Group announced that they've sold their German film production and distribution company Universum Film to New York-based American global investment firm Kohlberg Kravis Robertsn (KKR) who owns Munich-based German film distribution company
Tele Munchen Group and had plans to merge TMG with Universum to create a German entertainment production company. At Bertelsmann, Mediengruppe RTL Deutschland established further partnerships with other divisions, such as for marketing (Ad Alliance) and content production (Content Alliance). In 2021, it was announced that
Gruner + Jahr and Mediengruppe RTL Deutschland intend to cooperate even more closely in the future. On 6 August 2021, RTL Deutschland announced their acquisition of Gruner + Jahr for €230 million euros (excluding debt). They aimed to merge Gruner + Jahr (and its "G+J" brand) with RTL Deutschland by the end of 2021. The deal was completed on 1 January 2022 when Gruner + Jahr became a division of RTL Deutschland and was renamed
RTL Publishing. == Businesses ==