The July debut of
Meet McGraw was unusual, as new TV series customarily began in September or October. The trade publication
Variety called the move a "calculated gamble". Sponsor
Procter & Gamble felt that the advance start would allow the show to accumulate an audience before competing shows began their seasons.
Variety noted that because of Procter & Gamble's "traditional bellwether role in the industry as an innovator in new radio-TV time-buying techniques" the experiment would "be watched with considerable interest by the networks and agencies." The NBC broadcasts were from 9 to 9:30 p.m. Eastern Time on Tuesdays. Reruns on ABC were initially from 10 to 10:30 p.m. ET on Sundays. In January 1959 they were from 9:30 to 10 p.m. ET on Sundays. February - September 1959 episodes were shown from 10:30 to 11 p.m. ET on Sundays, and the October 1959 episodes were from 9 to 9:30 p.m. ET on Thursdays. == Production ==