MarketMercator (retail)
Company Profile

Mercator (retail)

Poslovni sistem Mercator, d.o.o. is a Slovenian business conglomerate. One of the largest companies in Slovenia by annual revenue, it is the parent company of the Mercator Group of supermarket chains. It is wholly owned by the Croatian joint-stock company Fortenova Group.

Retail markets of the Mercator Group
Slovenia Poslovni sistem Mercator, d.o.o., is the largest retail company in Slovenia with 1,014 retail units, 466 of which are located in Slovenia, 341 in Serbia, 128 in Montenegro, and 79 in Bosnia and Herzegovina. It also boasts 163 franchise stores in Slovenia (as of 31 December 2021). The company's core business is the sale of consumer goods, with a separate business area for homeware (M Tehnika, 41 stores) and wholesale (13 Cash&Carry centres). Mercator's two independent production companies Mercator – Emba, d.o.o., and Mercator IP, d.o.o. are also active on the Slovenian market. Moreover, Mercator also owns the company M – Energija, d.o.o., which runs the Maxen self-service gas stations. Mercator was the first retailer of everyday products in Slovenia with its own e-commerce website, the first retailer to set up self-service checkouts, the first retailer to enable shopping with the M Sken and M Sken MOBILE apps, and the first retailer to develop the Moj M mobile platform with the M Pay mobile wallet. Mercator is integrating innovative solutions with its services and offers, changing and upgrading them, adapting them to the needs of customers, and replacing some of them with new ones. This way, it seeks to improve both the shopping experience and its own performance, meet customers demands and perceived value, thus developing stores that are tailored to the customer's needs. Mercator has operated its online store for over twenty years. It is a key part of the company's digital strategy, aimed at providing a consistent shopping experience across all platforms. The company continues to update its services to better match the habits of online shoppers. == Regional presence of the Mercator Group ==
Regional presence of the Mercator Group
In addition to Slovenia, Mercator operates as a local retailer in three other markets in the region: Serbia, Bosnia and Herzegovina, and Montenegro. Serbia The first Mercator store in Belgrade, Serbia opened in 2002. Today, Mercator S, d.o.o., Serbia has a total of 341 stores in many Serbian cities under the Mercator, Roda, and Idea brands. Montenegro Mercator entered the Montenegrin market in 2007. It has been operating under the Idea brand since 2017. Bosnia and Herzegovina In 2000, Mercator opened its first store in Sarajevo. In 2014, all stores owned by Mercator BH, d.o.o., Bosnia and Herzegovina were transferred to Konzum. In September 2017, all 83 stores were reacquired by Mercator BH, d.o.o., Bosnia and Herzegovina. Croatia In 2014, Mercator's operations in Croatia were acquired by Konzum. Mercator H, d.o.o., Croatia, has retained the real estate operations. ==See also==
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