Origins Mandell started his
YouTube channel, and also posted his first
TikTok video on November 17, 2020. He has said he began posting as a low cost way to attract clients to his newly founded firm. His first public YouTube video appeared on February 26, 2021. Early videos attracted limited attention, but a clip about what to say during a police traffic stop went viral, accumulating tens of millions of views. By October 2021, one year after creating his YouTube channel, Mandell had surpassed 100,000 subscribers.
Content Mandell's videos cover legal situations relevant to everyday life, including police encounters, landlord tenant disputes and workplace rights. He has stated that his content shifted over time from a purely business oriented goal toward legal education more broadly: "I went from a lawyer mentality to an educator mentality." ==Book==