Bass became a Director of the family firm of Bass, Ratcliff, Gretton and Co from 1863, and Chairman of the Directors upon his father's death in 1884. He served as a Member of Parliament for
Stafford from 1865 to 1868,
East Staffordshire from 1868 to 1885 and for
Burton from 1885 to 1886. As a brewer, it was uncomfortable to be a Liberal MP as there was a strong
temperance element to the Liberal Party at the time. In 1882, he was made a Baronet of Stafford in the County of Stafford, chiefly in honour of his father, who was still alive at the time and who had declined every honour offered to him. The title remainder to his brother
Hamar Alfred Bass. Four years later, in 1886, he received a second peerage as Baron Burton, of
Rangemore and of Burton-on-Trent in the County of Stafford, with remainder to male heirs . In 1897, he was made Baron Burton, of Burton-on-Trent and of Rangemore in the County of Stafford, with remainder, in default of male issue, to his daughter and her male issue. In 1904, he was further honoured when he was made a
Knight Commander of the Royal Victorian Order. == Philanthropy and legacy ==