Vignelli After graduation, Bierut began working for
Vignelli Associates in New York. The studio at that time didn't have a computer or fax machine and Bierut was responsible for hand creating mechanical boards. He credits his youthful exuberance in staying up late for the progress he made as a designer while working for Vignelli. He worked at the studio for 10 years, eventually becoming vice president. Prior to the 2016 Presidential election, he worked with Pentagram designer Jesse Reed to create the logo for
Hillary Clinton's campaign, emphasizing its simplicity and boldness to make it memorable. Upon the release of the design, many designers, journalists, and constituents were critical of it but as the campaign released its customizable aspects it was better received, like after the landmark LGBT civil rights case
Obergefell v. Hodges it was swathed in rainbow colors. In early 2025, after 35 years at Pentagram, Bierut reduced his role at the company to
part-time consulting partner and advisor.
Design commentary In 1993, he became a lecturer in graphic design at the
Yale School of Art and was later appointed senior critic. In 2016, he joined the
Yale School of Management to integrate
design thinking into the program. In 2003, Bierut co-founded
Design Observer with
Jessica Helfand,
Rick Poynor, and
William Drenttel, an online publication featuring news, features, and essays on design, urbanism, innovation and pop culture. ==Awards and achievements==