After the war, Brower returned to his job at the University of California Press, and began editing the
Sierra Club Bulletin in 1946. He managed the Sierra Club annual
High Trips from 1947 to 1954. Brower was named the first executive director of the Sierra Club in 1952, and joined the fight against the
Echo Park Dam in Utah's
Dinosaur National Monument. Taking advantage of his background in publishing, Brower rushed
This is Dinosaur – edited by
Wallace Stegner with photographs by
Martin Litton and
Philip Hyde – into press with publisher Alfred Knopf. Conservationists successfully lobbied Congress to delete Echo Park Dam from the
Colorado River Storage Project in 1955, and the Sierra Club received much of the credit.
Coffee table books Brower began
Sierra Club Books' Exhibit Format book series with
This is the American Earth in 1960, followed by the highly successful
In Wildness Is the Preservation of the World, with color photographs by
Eliot Porter in 1962. These coffee-table books sold well and introduced the Sierra Club to new members interested in wilderness preservation. Brower published two new titles a year in the series, but they began to lose money for the organization after 1964, though many claim they were the primary cause of the Club's extraordinary growth and rise to national prominence. Financial management began to be a bone of contention between Brower and the Club's board of directors.
Membership rises, revenues drop Under Brower's leadership from 1952 to 1969, the club's membership expanded tenfold, from 7,000 to 70,000 members, becoming the nation’s leading environmental membership organization. Building on the biennial Wilderness Conferences which the Club launched in 1949 together with
The Wilderness Society, Brower helped the Club win passage of the
Wilderness Act in 1964. Brower and the Sierra Club also led a major battle to stop the
Bureau of Reclamation from building two dams that would flood portions of the
Grand Canyon. In 1964, Brower organized a dory river expedition led by
Martin Litton with
Philip Hyde and author Francois Leydet. The trip led to the book
Time and The River Flowing which galvanized public opposition to the dams. In June 1966, the Club placed full-page ads in the
New York Times and the
Washington Post asking: "Should we also flood the
Sistine Chapel so tourists can get nearer the ceiling?" The campaign brought in many new members. The
Internal Revenue Service announced it was suspending the Club's non-profit
501(c)(3) charitable organization status. The board had set up the
Sierra Club Foundation as an alternative for tax-deductible contributions, but revenues to the Club dropped, despite victories in blocking the Grand Canyon dams and a considerable increase in membership.
Board conflict and resignation As annual deficits increased, tension grew between Brower and the Sierra Club board of directors. Another conflict grew over the Club's position on the
Diablo Canyon Power Plant planned for construction by
Pacific Gas and Electric (PG&E) near
San Luis Obispo, California. The Club had played a major role in blocking PG&E's plan for a nuclear power plant at
Bodega Bay in the early 1960s, but that campaign had centered on the earthquake danger from the nearby
San Andreas Fault, not out of opposition to nuclear power itself. The Club's board of directors had voted to support the Diablo Canyon site for the power plant in exchange for PG&E's moving its initial site from the environmentally sensitive
Nipomo Dunes. In 1967, a membership referendum upheld the board's policy. Brower had come to believe that nuclear power was a dangerous mistake at any location, and he publicly voiced his opposition to Diablo Canyon, in defiance of the Club's official policy. Sierra Club board elections in the late 1960s produced sharply defined pro- and anti-Brower factions. In 1968, Brower's supporters won a majority, but in 1969, anti-Brower candidates won all five open positions. Brower was charged with financial recklessness and insubordination by two of his former close friends, photographer
Ansel Adams and board president Richard Leonard. Brower's resignation was accepted by a board vote of ten to five.
Rejoins and resigns from board Eventually reconciled with the Sierra Club, Brower was elected to the board of directors for a term from 1983 to 1988, and again from 1995 to 2000. Brower was deeply concerned about issues of
overpopulation and
immigration – one of many issues that led to his resignation in protest from the board of directors in 2000. "Overpopulation is perhaps the biggest problem facing us," he said, "and immigration is part of that problem. It has to be addressed." His favorite example of how immigration should be addressed was the work of his cousin
Boone Hallberg, a botanist who immigrated to Oaxaca to build a more sustainable agricultural economy in the area that so many of the workers on his family's California farm had been forced to leave. ==Founds Friends of the Earth==