OBB Ratner founded
OBB Media in 2016. In 2016, Ratner produced the documentary film
Gonzo @ the Derby as part of ESPN’s
30 for 30 series, marking OBB's first major deal. Ratner also produced
One in a Billion, which was acquired by Netflix. The same year, Ratner partnered with Mandalay Sports Media to direct and co-produce sports-related projects. Ratner also served as co-chair of the NYU Tisch Gala 2016, which raised $2.1 million. Ratner pitched to
Lionsgate and
Laugh Out Loud Productions for a show where Kevin Hart interviewed athletes while sitting in ice baths. The first seasons of the resulting show
Cold as Balls was released in 2017, and has since become a multi-season franchise. In early 2020, Ratner directed and produced the docuseries
Justin Bieber: Seasons, which became the most-watched
YouTube premiere at the time of its release. This was followed by the Bieber music video
Intentions, and a documentary follow-up
Next Chapter, and
Our World in 2021. In March 2021, Ratner and
Hailey Bieber partnered to create a YouTube channel featuring beauty tutorials, lifestyle tips, and mental health awareness videos. The series
Who’s In My Bathroom? became a viral success. In April 2021, Ratner co-directed
Demi Lovato: Dancing with the Devil. In July 2021, Ratner directed
Inside Kylie Cosmetics, a mini-docuseries starring
Kylie Jenner. In 2022, Ratner announced a partnership with Kevin Hart to executive produce
Storytown, a hip-hop animated series that would premiere on
HBO Max. Ratner directed the
Spotify Billions Club: The Series, which won Best Social Video Series at the 2024
Webby Awards. Ratner produced
Kids Are Growing Up: A Story About A Kid Named LAROI which premiered on Prime Video in February 2024, chronicling the rise of The Kid LAROI.
Rhode In 2022, Ratner co-founded Rhode, with Hailey Bieber after she had approached Ratner with the concept of a skincare line. Ratner serves as co-executive chairman. Rhode was acquired by
e.l.f. in May 2025 in a $1 billion deal. == Personal life ==