, formerly known as the Crest Theater, where ''Michael Jackson's Thriller'' premiered in 1983 On November 14, 1983,
Thriller was shown to a private audience at the
Crest Theater in Los Angeles. In attendance were celebrities including
Diana Ross,
Warren Beatty,
Prince and
Eddie Murphy. Jackson stayed in the projection booth, declining Ray's invitation to join the audience. The audience gave the film a standing ovation. At Murphy's insistence, it was played again. After each broadcast, MTV advertised when they would next play it, and recorded audience figures ten times the norm. As films required theatrical screenings to be eligible for
Academy Awards, Landis had the video played before screenings of
Fantasia (1940) at a Los Angeles cinema, though it was not nominated. The video doubled sales of the
Thriller album, The success transformed Jackson into a dominant force in global pop culture, and cemented his status as the "king of pop".
Legacy event in
Austin, Texas The
Thriller video sealed MTV's position as a major cultural force, helped disassemble racial barriers for black artists, revolutionized music video production, popularized making-of documentaries, and drove rentals and sales of VHS tapes. He said it was the "mini-movie that revolutionized music videos" and "cemented Jackson's status as one of the most ambitious, innovative pop stars of all time". ''Michael Jackson's Thriller
was named the greatest video by MTV in 1999, by VH1 in 2001, and by Time
in 2011. Vinny Marino of ABC News'' said the video's selection by VH1 was a "no-brainer", and that it "continues to be considered the greatest video ever by just about everyone". which described it as "the most famous music video of all time". The
National Film Preservation Board coordinator, Steve Legett, said it had been considered for induction for years, but was chosen mainly due to
Jackson's death that year. In a poll of more than 1,000 people conducted by
Myspace in 2010, it was voted the most influential music video. Jackson's
red leather jacket became a fashion icon and has been widely emulated. In 2011, one of the two jackets worn by Jackson in the video sold at auction for $1.8 million. "Thriller" has become closely associated with
Halloween; in 2016, US president
Barack Obama and first lady
Michelle Obama danced to the song with schoolchildren at a White House Halloween event. The
Thriller dance is performed in major cities around the world. The largest zombie dance included 12,937 dancers, in Mexico City. ''Michael Jackson's Thriller'' is popular on
YouTube, which hosts reenactments of the dance. A
YouTube video of more than 1,500 prisoners performing the dance attracted 14 million views by 2010. == Rereleases and adaptations ==