As a university student, Jopling visited
Manhattan, where he forged links with post-war American artists, encouraging them to donate works for the charity auction "New Art: New World." In the late 1980s, he formed a friendship with the artist
Damien Hirst. After completing his
M.A. in 1984, he moved to
London and began working with artists of his generation. In May 1993, he opened the original White Cube on the first floor of 44 Duke Street, St James, in West End. Its exhibition policy was to provide a one-off showcase for both British and international artists. White Cube exhibited some of the leading contemporary artists, including
Lucian Freud,
Gilbert & George,
Antony Gormley,
Sarah Morris,
Mona Hatoum,
Marc Quinn,
Damien Hirst,
Gary Hume,
Runa Islam,
Jake & Dinos Chapman,
Tracey Emin,
Harland Miller,
Sam Taylor-Wood,
Gavin Turk and
Cerith Wyn Evans. In 2000, Jopling opened the larger White Cube
Hoxton Square in
London's East End, occupying a converted 1920s light industrial building. The gallery space closed in December 2012. White Cube Mason's Yard, situated off Duke Street, St James's—home of the original White Cube—opened in 2006. White Cube
Bermondsey opened in October 2012 and is the largest of the gallery's three sites. White Cube
Hong Kong, located in the heart of Hong Kong's central district, opened in March 2012. White Cube
São Paulo opened in December 2012 and closed in 2015. He was named one of
GQ's 50 best dressed British men in 2015. ==Paddle8==