In 2003, Salzhauer opened his own practice in
Bal Harbour, Florida, and six years later moved to a new five-story building there. He told a reporter for
Miami New Times in 2012, that "marketing makes the world go 'round,'" and that he courted the publicity of controversy. Salzhauer authored a children's book in 2008 titled
My Beautiful Mother, which focused on a young girl whose mother undergoes a
tummy tuck, a
nose job, and
breast augmentation. Salzhauer and the book were criticized for promoting elective cosmetic surgery and for a line that suggests that mother's new nose will "be prettier."
Child psychologist Elizabeth Berger has noted that while an explanatory book will be helpful for children, it "can be difficult for small kids to understand." Salzhauer defended the book, saying that he wrote it to help parents explain such surgeries to their children. In 2009, Salzhauer published a virtual plastic surgery
iPhone application that allowed users to tweak photographs of themselves to simulate operations.
The New York Times commented that the results were "worthy of a fun-house mirror." In 2012, Salzhauer caused controversy within the
Orthodox Jewish community after producing a video titled "
Jewcan Sam" with the Jewish punk band
The Groggers. The video features a young Jewish man who undergoes
rhinoplasty at the request of his girlfriend. The American Society of Plastic Surgeons initiated an ethics investigation as a result, Salzhauer is also active on social media posting under his nickname "Dr. Miami." Apart from using
Instagram and
Twitter, the surgeon is also active on
Snapchat's story mode, where he posts videos of cosmetic surgeries. As of 2016, he had around a million followers on Snapchat. Salzhauer is also active on TikTok, where he has 2.7 million followers as of 2023. In 2016, Salzhauer was nominated for the eighth annual
Shorty Award in the Snapchatter of the year category. He came in second place, losing to
DJ Khaled. That same year,
WE TV announced a reality television series,
Dr. Miami, starring Salzhauer. The series premiered on March 31, 2017, and ran for six episodes on WE TV. In 2017, Salzhauer and recording artist
Adam Barta released a song called "Flawless". The song reached #24 on the
Billboard dance/electronic digital chart, #9 on
iTunes dance singles chart, and #32 on the Billboard hot club dance chart. In 2020, Salzhauer's documentary,
They Call Me Dr. Miami (directed by Jean-Simon Chartier) was released on
Discovery+. In 2025, a start-up venture co-founded by Salzhauer, Bliss Aesthetics, raised $17.5 million to bring artificial intelligence to cosmetic surgery. The company was founded to use AI to connect patients with plastic surgeons and visualize potential results for cosmetic procedures. Salzhauer assumed the position of Chief Medical Officer. == References ==