Beaudet has said that "Têtes à claques was an accident". Previously a professional advertiser, he wanted to create an educational program for children by making animals using modelling clay. These animals would have described their lives, their natural habitats, and other information, interspersed with some childish gags. Beaudet says he quickly discovered that "90% of the time it takes to animate is spent moving the eyes and mouth." He tried doing it by hand, but because he was "too lazy", he decided to record his own face and superimpose his eyes and mouth on the
figurines. He began by making frogs and had fun making them fart in water. After he showed the results to his friends and relatives, they were more amused by the farting frogs than by the original idea. From late 2007 to 2010, Beaudet received offers from telephone companies and television stations. Incidentally, the first offer was from a French, not Canadian company. The popularity of the show surged to the point that Beaudet employed two other people, video editor Simon Parizeau and artistic director Hugo Caron, to help with the production at his home in
Boucherville. On 1 February 2007, Têtes à claques announced a partnership with
Bell Canada to provide videos and other media on
Bell Mobility,
Sympatico, and
Bell Satellite TV services. The same year, they also signed a deal with the American company
Topps and produced several clips for their candy brand Vertigo. A series of figurines, sweaters, and accessories with Têtes à claques images went on sale on Beaudet's official site. A clip titled
Le chien (The dog) was created in partnership with the Quebec-based
Mira Guide Dog Foundation. In June 2007, the animators listed a Body Toner Platinum Edition, a Willi Waller 2006, and an LCD shovel 2007 on eBay. These items, popularized by some of the best-known clips on the site, were intended to raise funds for the
Centre hospitalier universitaire Sainte-Justine, a prominent pediatric centre in Quebec. In October 2007, Têtes à claques started pre-sales of its Region 1 DVDs. Volume 1 includes the first 45 clips, the history of Têtes à claques, character bios, and English, Quebec French, and international French subtitles. ==English versions==