MarketMicro-donation
Company Profile

Micro-donation

Micro-donation or microphilanthropy is a form of charitable donation that is small in the donated amount. In the past, micro-donations have been used most effectively by companies collecting spare change at registers and checkouts. Recently, this form of philanthropy has become more popular with the advent of online and mobile donating.

Supporting technology
Microphilanthropy requires the ability to deal with a large number of small interactions efficiently. If a successful approach also includes implementing a fundraising drive that utilizes microphilanthropic resources connected to a specific charity, the approach must also include a structure or "middleman" technology that allows for an effective, efficient aggregation and distribution of microphilanthropic donations. For example, the US-based nonprofit Zidisha offers an eBay-style peer-to-peer microlending platform, which uses internet and mobile phone technology to deliver services between lenders and borrowers directly across international borders without local intermediaries. == See also ==
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