According to a 2012 article in
Innovations, a peer-reviewed academic journal, microfranchising "has its origins in Bangladesh’s system of community health promoters, or
shasthya shebikas in Bengali, which is the core of
BRAC’s approach to providing low-cost health care." Many small businesses operated by people in developing countries fail or exist on subsistence levels. Microfranchising is a tool designed specifically to assist these entrepreneurs to become more successful and reach economic self-reliance, through the provision of successful business models with the necessary initial and on-going training needed to succeed. Companies such as Bomgi Ltd. offer initial and on-going business training to their franchisees. Such companies have chosen to train franchisees in areas of business including leadership, entrepreneurship, marketing, sales, customer service, and finance. ==Examples==