Development The Kin project was first known by the codename
Project Pink, and began under direction of Microsoft executive
J Allard. In order to gain a head start, Microsoft acquired
Danger Incorporated, which built the
Danger Hiptop/T-Mobile Sidekick, In September 2009, a
ZDNet source reported that Project Pink would bring an entirely new software stack and services. Some reports predicted that the new mobile phone platform would be based on the
Zune media device. The project was managed by
Roz Ho, a corporate vice president at Microsoft. Internally, the team used the slogan "Truly Madly Deeply Pink"; in
tweets they used the
hashtag "#tmdp". Kin was developed inside Microsoft's Premium Mobile Experiences (PMX) division by a group that included staff from Danger. Handset manufacturers and network carriers were said to be initially enthusiastic about Kin, and vying with each other to be involved with the project.
Unveiling The unveiling of Microsoft Kin began when the company sent out invitations to select reporters for a mystery event in San Francisco on April 12, 2010. The tagline on the invitation said "It's time to share". However, just hours later a source confirmed that the event was about Project Pink (the official name not having been announced yet). The event was held in a night club called Mighty and featured a presentation given by
Robbie Bach, president of Microsoft's Entertainment and Device division. Microsoft was criticized for an online video advertisement for the phone that depicted a male teenager putting a Kin under his shirt to photograph his naked chest. He was then shown sending the image to a female teenager. The
Consumer Reports group described the advertisement as a "downright creepy sequence," suggesting that it promoted
sexting. In response, Microsoft deleted the "inappropriate" portion of the video.
Discontinuation Kin had poor sales. Microsoft executives told
The New York Times that they were dismayed that
Verizon Wireless staff were not promoting the phones actively enough. After only 48 days on the market, Microsoft discontinued the Kin line on June 30, 2010 and by mid-July 2010 Verizon had returned all their unsold phones to Microsoft. “The Kin was a mistake from Day One,” Rob Enderle, principal analyst of Enderle Group, told
eWeek magazine. “The extra time they took to convert the Kin from the Sidekick platform to Windows CE made it about a year and a half late to market, and the merger likely added another year and a half. That’s 1.5 to 3 years late depending on when you start the clock.”
Comeback On November 18, 2010, Verizon Wireless's website confirmed that the Kin ONE and Kin TWO were back on the market with a reworked feature phone operating system, re-badged as Kin ONEm and Kin TWOm. Since the new phone did not use the kin.com website it did not require a data plan. The new version of the phone arrived at Verizon stores in December of that year. Along with the name change and re-classification as feature phones rather than smartphones, the prices of the devices were slashed, with the Kin ONEm reduced from $50 to free, and the Kin TWOm reduced from $100 to $50, with a new two-year contract. The new feature phone OS removed the web-based and social networking integration features such as Kin Loop, Kin Spot, and Kin Studio. The newer "m" phones (identified by "m" next to the model number and two yellow dots on the corners) could be "downgraded" to the original firmware version via holding "r", "b", and "power" upon turning on the device (a procedure that also erases all the phone's stored data and settings). The kin.com website was discontinued in January 2011, and all user pictures and other information stored on the website were deleted. Verizon offered a free trade-in to a
3G smartphone to all affected phone owners. After the Kin website shut down, the original Kin ONE and TWO lost access to the same social features that were removed from the ONEm and TWOm, making them also essentially feature phones that did not require a data plan. ==Original Kin series features==