The Microsoft .NET strategy is a marketing plan that Microsoft followed in the early 2000s. Steve Ballmer described it as the company's "most ambitious undertaking since Internet Strategy Day in 1995". In support of this strategy, between 2000 and 2002, Microsoft released ".NET" branded updates to its works, including Visual Studio .NET, Visual Basic .NET, .NET Passport, .NET My Services, .NET Framework, ASP.NET and ADO.NET. A Windows .NET Server was also announced. Microsoft had plans to include Microsoft SQL Server, Microsoft Exchange Server and MSN into this strategy.