The Vercauteren brothers came up with the concept of the asphalt series in Daytona Beach, Florida during Speedweeks in February 1993. “Essentially the idea was to take the concept of the steel-bodied grand national cars that had been so popular on the dirt at
Chilton Fairgrounds and create a traveling series on paved tracks throughout the Midwest.” During the first two years the series ran in ’93 and ’94 the Vercauteren’s were able to secure dates at legendary tracks like the Milwaukee Mile and Road America in Elkhart Lake cementing itself as a formidable racing series. The Series was at one time a support class for the
ARTGO Challenge Series. The Mid American corporation expanded to a traveling Supertruck Series named the Midwest Super Truck Series in 1995 and a traveling Super Late Model Series, named the Midwest All-Star Racing Series (MARS) in 1999. The expansion also included the Stock Car Classics in 2004 and the American Stock Car League (ASL) in 2005. The death of Gary Vercauteran in October 2005 led to the purchase of Mid-American by longtime employees Doug and Julie Strasburg. The Strasburgs kept only the Mid American Stock Car Series while MARS and ASL were dissolved. The Stock Car Classics split into two groups (Classic Racing Series and Midwest Stock Car Classics). The Super Trucks were absorbed into the United States Super Trucks or USST. == Strasburg ownership era ==