The economy of the area is heavily dependent on the
petroleum industry and has experienced a series of booms and busts as the price of
crude oil has fluctuated. The Permian Basin is the source of the
New York Mercantile Exchange's benchmark West Texas intermediate crude. Traditionally, the core cities of Midland and Odessa have played very distinct roles in the petroleum industry. Midland is home to most of the corporate offices and has a predominantly
white-collar population. Odessa, by contrast, is home to mostly
blue-collar workers and industrial facilities. In 2003,
Family Dollar constructed its seventh
distribution center, in its industrial complex; since then,
Telvista, an incoming call center, and
Coca-Cola Enterprises have relocated to this complex located on Interstate 20. In even-numbered years, Odessa hosts the
Permian Basin International Oil Show—the world's largest inland petroleum exposition—at the
Ector County Coliseum. In recent years, both cities have made efforts to diversify into additional industries to reduce their dependence on the petroleum industry. Midland–Odessa is well positioned to become an
energy nexus for the region and for the United States as a whole. The metropolitan area is home to two major natural gas powerplants, and in July 2006, Odessa was announced to be one of four possible sites for a
FutureGen zero-emissions, coal-fired powerplant (which eventually was awarded to
Mattoon, Illinois). The Permian Basin is also home to several
windfarms and the city of Andrews is a candidate site for an experimental high-temperature
nuclear reactor. This focus on new sources of alternative energy in addition to petroleum has led some to refer to the Permian Basin as the Energy Basin. ==Transportation==