Williams studied film and television at
University of Wales, Aberystwyth, Kruger was a mix of music reviews, interviews and features about music and culture. It closed in April 2010. Williams joined
NME as features editor in September 2010, was promoted to deputy editor in July 2011, While Williams was editor, the NME responded to a continuing fall in readers
by removing its cover price and becoming a free publication, "hoping that a boost in ads and sponsorship, both online and in print, can make up for the loss of cover price income". With thousands of copies given out for free at train stations, universities and businesses throughout the UK, the NME went on to hit its highest ever circulation at 307,217. In the end, it was not enough to save the print product which would soon cease publication, but not before Williams had been named Editor Of The Year at the
BSME Awards 2016 with the judges saying that the NME had "bounced back from an uncertain future and established itself confidently and creatively in a new market." During the general election of 2017, Williams interviewed
Jeremy Corbyn. It was suggested that this helped engaged young people in the election, which
resulted in a minority Conservative government. The following year, on 26 February 2018, Williams stepped down from his position claiming "I leave in the knowledge that NME matters again, that it sets the agenda again, and that it's doing exactly what it always should again: turning the young people of Britain onto the music that's going to change their lives." Just weeks later, on 7 March 2018, it was announced that the NME was to cease publication in print after 66 years, as the magazine was "no longer financially viable," instead becoming an online only publication". The move was met with dismay by many within the music industry, with
Kasabian saying it was "a truly sad day that such an icon is no more". The following year, Williams joined
Time Out as Interim Editor. In July 2019 it was announced that Williams would become the new Editor in Chief of Sight and Sound magazine. Following a successful redesign of the magazine in 2021, Williams was named Editor of the Year by
The British Society of Magazine Editors three years in a row, in 2022, 2023 and 2024. In 2022 Williams led on Sight and Sound's once a decade Greatest Films of All Time poll, telling
The New York Times that surprise winner
Jeanne Dielman's triumph was as a result of “Our list is becoming more reflective of the wider world of filmmaking, enjoyment, criticism and conversation.” == Stormzy controversy ==