dealership The first consumer Light Electrics (the 1915 models) were produced on the company's
assembly line in September 1914. Milburn manufactured approximately 4,000 vehicles of the model in its
Toledo, Ohio facility, with the last being produced in 1923. Most companies of the day believed that female consumers were more inclined to prefer electric cars, while male consumers were more likely to prefer gas cars, thus Milburn and other manufacturers featured well-dressed women in its advertising in order to appeal to a female target demographic. It was largely purchased by professionals and high-society members, whose daily needs could still be met by a vehicle possessing the limitations of the Milburn Light Electric. Initial year sales of the Milburn Light Electric were low, The Milburn Electric served as a
presidential state car, with President
Woodrow Wilson and his
U.S. Secret Service detail using 1918 model year Milburn Light Electrics to travel around
Washington, D.C.. Wilson personally owned a 1918 model year Milburn Light Electric, and would drive it himself around the grounds of the
White House. The last Milburn Light Electric produced only two months after General Motors' purchase of the plant. After this, the company only produced trucks and on-demand vehicles. Notable individuals who purchased new Milburn Light Electrics during its production run included U.S. President Woodrow Wilson,
Waldemar Jungner (Swedish inventor),
Amos Alonzo Stagg (Chicago sports celebrity), and
Richard H. Wright (
Durham, NC, tobacco magnate). ==Surviving examples==