In 2002, a resident of the U.S. state of
Washington applied for a
vanity license plate reading "GOTMILF", a parody of the "
Got Milk?" advertising slogan. This plate was approved (the applicant claimed MILF meant "manual inline lift fluctuator"), but it was later cancelled after complaints were filed against it. In December 2007, low-cost carrier
Spirit Airlines ran a controversial advertising campaign, using MILFs to promote their tropical destinations, based on a different acronym: "Many Islands, Low Fares". In January 2009, Spirit ran the campaign again. In 2013, an apparel company,
True & Co., parodied the phrase in advertising for its line of
brassieres, converting it to "Mom I'd Like to
Fit". The campaign garnered negative attention.
SMILF is an American comedy television series starring, created, written and directed by
Frankie Shaw on
Showtime. It is based on Shaw's short film of the same title. The series' name,
SMILF, is a play on the term "MILF", with the "S" standing for "single" or "Southie" (a nickname for
South Boston, Massachusetts), or both. In 2016,
Fergie released the song "
M.I.L.F. $" as well as an accompanying video featuring numerous famous mothers. The 2018 French comedy film
MILF is about three childhood friends who become MILFs, seducing three young men. == See also ==