The show is funded by the
Abu Dhabi Authority for Culture & Heritage and is inspired by a pre-Islamic poetry festival at
Souk Okaz. 48 participants are selected from among several thousand applicants. In each episode, participants read a poem they have written. A panel of judges evaluate the style and language of the poems and the quality of the recitation; contestants also receive votes from the audience, and are eliminated from the competition until five finalists remain. The show's prize initially amounted to one million
UAE dirham, in addition to a banner made of the most expensive fabric in the world, featuring the program's logo. The winner will keep the banner for a full year, allowing them to defend their title the following year. Starting with the second season, the prize was raised to five million dirhams. In 2010, journalist and editor
Hissa Hilal was the show's first female finalist, finishing third in the finals. Her poems strongly criticized "ad hoc fatwas", religious extremism and conservative clerics. == Eligibility requirements ==