In March 2017 for the International Women's Day, Jennifer Siebel Newsom and The Representation Project (formerly “Miss Representation.org”) launched a campaign against hate speech ("#NotBuyingIt") asking
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Breitbart and using the crowdspeaking platform Daycause to create a tweetstorm. The #NotBuyingIt campaign is a movement meant to empower others and call attention to the misrepresentations of men and women in the media. Siebel Newsom encourages youth to go against dangerous and negative messages that come along with the influence of the media. Stereotypes that the media promotes is what Siebel Newsom hopes the youth will overcome through the campaign. So far more than 60 million people have been inspired with the campaign and have expressed their views on Twitter. Siebel Newsom wants to make it as inclusive as possible for anyone involved in the campaign. There are many small things people can do each day. Siebel Newsom claims that they lead to a larger impact. Siebel Newsom believes that standing up to the injustices seen in daily lives is how we are going to put a stop to it. Another action Siebel Newsom wants to take is adding media-literacy classes in schools. By doing this, Siebel Newsom believes this is another way to educate the youth about how to understand the media and its messages. Additionally, a quote from activist Gloria Steinem featured in the film, “If you can’t see it, you can’t be it,” gained traction in social media spaces following the film’s release as a rallying cry for positive female representation in media. Among other interpretations of the phrase, authors Cheryl Cooky and Lauren Rauscher argue that this message is especially resonant within the sports industry. The neglect of women’s sports in popular media has had a well-documented effect on girls’ interest in the field. When women’s sports are depicted, they are often sexualized. This sexualization can lead those who do pursue sports after adolescence to self-objectify, creating a negative environment in either scenario. Steinem’s words continue to impact discussion on the representation of women years after the film’s release, being featured in academic articles and literature. == See also ==