To participate in Miss Universe, a country needs a local company or person to buy the competition's local rights through a franchise fee. The fee includes the rights of image, brand, and everything related to the pageant. Often the owner of the franchise returns the franchise to the Miss Universe Organization, which resells it to a new stakeholder. The reselling of the franchise from one owner to another has occurred often in the event's history, sometimes for contractual breaches or financial reasons. The number of participants fluctuates annually because of the franchising of the pageant paired with conflicting schedules to the regular calendar, but has steadied above 70 countries since
1989. Usually a country's candidate selection involves pageants in the nation's local subdivisions, where local winners compete in a national pageant, but there are some countries who opt for an internal selection. For example, from 2000 to 2004, Australian delegates were chosen by a
modeling agency. Although the Miss Universe Organization generally discourages such "castings",
Jennifer Hawkins was chosen to represent Australia in Miss Universe 2004 and won the crown. Australia reinstated its national pageant for Miss Universe in 2005. Recent countries that debuted in the pageant include Cameroon (2020), Bahrain (2021), Bhutan (2022), Pakistan (2023), Belarus, Eritrea, Guinea, Macau, Maldives, Moldova, North Macedonia, Somalia, United Arab Emirates, and Uzbekistan (2024), Cape Verde, Mayotte, Miss Universe Latina, Palestine, and Rwanda (2025). Miss Universe Latina, Palestine, and Rwanda is the latest newcomer and the most recent country to obtain its first ever semifinal placement at Miss Universe, after debuting in
2025 as a semifinalist in the Top 30. Botswana remains the most recent first-time entry to win Miss Universe in its debut year (with
Mpule Kwelagobe in
1999), and Denmark is the most recent country to obtain its first ever national win in Miss Universe (with
Victoria Kjær Theilvig in 2024). Cultural barriers, particularly with the swimsuit competition, and the event's franchise fees have prevented some countries, such as Mozambique, from participating. Nevertheless, the Miss Universe Pageant has been popular in the Americas, Africa, and Asia, especially in the
United States,
Philippines,
Colombia,
Peru,
Venezuela,
South Africa,
France,
Thailand, and
Indonesia, given their track record of multiple semifinal appearances in the last decade and combined titles in the competition's history. , only two countries have been present at every Miss Universe since its inception in 1952: Canada and France. Since 2012, openly
transgender women have been allowed to compete. Six years after this rule went into effect,
Angela Ponce of Spain became the first openly transgender competitor, in the 2018 edition. In
2019, Myanmar's
Swe Zin Htet became the first out lesbian to compete. Spain's
Patricia Yurena Rodríguez is the highest-placed
LGBT member at Miss Universe, placing second to Venezuela's
Gabriela Isler in
2013, but did not come out until years after the competition. In 2021, the Philippines'
Beatrice Gomez became the first openly
bisexual (and LGBT) contestant to enter the Miss Universe semifinals, after finishing as a finalist in the Top 5 that year. In 2023, Portugal's
Marina Machete became the first
transgender contestant to enter the Miss Universe semifinals, after finishing as a semifinalist in the Top 20. Previously, official rules said that pageant contestants "must not have ever been married, not had a marriage annulled nor given birth to, or parented a child. The titleholders are also required to remain unmarried throughout their reign." But in August 2022, the Miss Universe Organization announced that mothers, married, or pregnant women are eligible. This rule has been in effect since 2023. Accepting married contestants renewed tension between the U.S.-based Miss Universe pageant and the Europe-based
Mrs. Universe pageant, which was previously the only avenue for married women to compete for the Universe title. Later in 2023, Colombia's
Camila Avella became the first candidate to become a mother before clinching a semifinal placement at Miss Universe, after finishing as a finalist in the Top 5. Miss Universe has always strictly prohibited
age fabrication. While the pageant's minimum age has been set at 18, this presents a problem for several European countries that allow 17-year-olds to compete in their pageants. National titleholders under 18 must be replaced by their runners-up or another candidate in the main pageant. In recent years, all Miss Universe candidates have been required to be at least
university degree holders or working
professionals from the onset of their national pageants. In September 2023,
R'Bonney Gabriel announced that the organization would be drop the upper age limit. Previously, contestants had to be less than 29 years old at the start of the pageant. Beginning in 2024, "every adult woman in the world will be eligible to compete to be Miss Universe." ==Main pageant==