The franchise of Miss Universe in Thailand began in 1984, and was initially held by Charcthua Karnasuta – the former managing director of BBTV (a mass media company that operates
Channel 7) and the former president of the
Vajiravudh College Alumni Association (an organization that owns the
Miss Thailand pageant). After granted the national license from the Miss Universe Organization, Charcthua designated the Miss Thailand pageant as the official competition to select Thailand's representative to the Miss Universe pageant. Following Charcthua's step down as the president, the Vajiravudh College Alumni Association handed over the official broadcaster of the Miss Thailand pageant from
Channel 7 to
iTV in 2000. Consequently, Surang Prempree as the managing director of BBTV and the Miss Universe's national license holder split the pageant from the Miss Thailand pageant and established the new pageant, namely Miss Thailand Universe.
Rebranding to Miss Universe Thailand Until 2012, under the suggestion of the Miss Universe Organization, the franchise renamed the
Miss Thailand Universe title to
Miss Universe Thailand. In addition, the official broadcasters of the pageant were transferred to
Channel 5 in 2012 and
Channel 3 in 2014, after Surang Prampree was asked to step down as the managing director of BBTV in 2012.
2019–present: Changing license holder Until 2019, the Miss Universe franchise in Thailand was officially granted to a new national license holder with TPN Global Company Limited (formerly known as TPN 2018 Company Limited) – led by Somchai Cheewasutthanon, Piyaporn Sankosik, and Narong Lertkitsiri – for a period of 5 consecutive years, from 2019 to 2023. In addition, the official broadcaster of the pageant was transferred to
PPTV in 2019.{{Cite news|url=https://www.thairath.co.th/entertain/news/1602271|title=ยิงสดนางงาม ==Editions==