Background Starting in the 1960s, a provincial government radio service called
Northern News, broadcasting from
Prince Albert, was hosted by its first producer Helga Reydon. The program, a 15-minute weekly series, addressed issues and matters of interest for fishermen and trappers in the north. However, those broadcasts were plagued by poor reception and unequal signal distribution as they were broadcast on an
AM radio station in the southern part of the province and had to "skip" into the north. The program also did not air content that was culturally specific to
Indigenous peoples. The provincial government realized its shortcomings in serving the northern citizens of Saskatchewan, and in 1973, the Department of Northern Saskatchewan (DNS) began producing a new
Northern News program out of La Ronge. This program was hosted by
producer/
announcer Barrie Ward, with Indigenous-language content added by
Cree and
Michif linguists Tom Roberts and Robert Merasty. The new radio program added more northern content and significantly included major Indigenous-language content. The program, however, ended with the provincial government's disbanding of the DNS in 1982. In the late 1970s,
CBC Radio also began broadcasting a northern program,
Keewatin Radio. The program contained some relevant northern content and was aided by better reception due to the installation of the low-power FM relay transmitters in the north. The stories, though pertinent to the northern populace, were largely in English, and originated in
Regina.
Formation In 1983, the
Government of Canada introduced the Northern Native Broadcast Access Program (NNBAP), funded and supported by the
Department of Canadian Heritage. The NNBAP's aim was to enhance, protect and preserve Indigenous languages while at the same time allowing Indigenous peoples to control their own communications services. In March 1984, a full-time coordinating committee was formed and Merasty was hired to gather information. A survey was conducted of the residents of northern Saskatchewan, the results of which gave the organizers a better idea of what Indigenous people wanted to hear on radio. Following the survey, the Missinipi Broadcasting Corporation's first board of directors was elected in 1984, with Merasty as the first
CEO. The corporation implemented a basic radio skills training program in 1984 that was delivered through the local
community college. The first MBC broadcast took place in February 1985 with Tom Roberts as host. MBC's initial broadcasts were predominantly in English, with some
Cree. A more advanced training program was launched at CJLR (La Ronge) in 1986. A strong focus was placed on expanding the use of
Indigenous languages and the technical skills of its broadcast staff.
Improvements and expansion During its formative years MBC was dependent on the Canadian Secretary of State (now
Department of Canadian Heritage) for funding and the use of CBC transmitters in carrying its programming. Through strategic planning by MBC's second CEO, Nap Gardiner, MBC became much more independent of federal funding. Today, MBC is primarily supported by
advertising revenue, along with gaming revenue from
bingo broadcasts. MBC's third CEO, Marty Ballentyne, brought about the corporation's move into TV production in 1998, serving on the board of directors for
Aboriginal Peoples Television Network, Canada's (and the world's) first independent Indigenous TV network. MBC has been a major contributor to APTN, producing 39 episodes of
Heartbeat Of The Earth, a series for and about Saskatchewan's northern Indigenous peoples and their communities. The Saskatchewan Association of Aboriginal Broadcasters, also known as SAAB, was founded in 1996 primarily through the efforts of MBC and the community station managers across the north. SAAB has grown into a large
cooperative entity encompassing services for all Indigenous broadcast outlets in Saskatchewan. ==Content and delivery system==