Mission sponsored a tortilla factory attraction between 2001 and 2011 in the then-named
Disney California Adventure Park theme park. The factory demonstrated tortilla production on a miniaturized, low-speed automated production line, provided samples of tortillas, and demonstrated recipes to park guests.
Australia rules football In January 2009, Australian media reported Mission Foods had agreed on a sponsorship deal with
Australian rules football club the
Western Bulldogs. The deal is worth $4.5 million over 3 years. In June 2020, Mission Foods and the Western Bulldogs announced a further three-year extension of their sponsorship agreement which will run to the end of 2023.
Netball Mission Foods is a major
netball sponsor. They have sponsored both
Queensland Firebirds team and
Netball Singapore. They have sponsored several international netball tournaments hosted in Singapore under including the
2011 World Netball Championships, the
2014 Asian Netball Championships and the
Netball Singapore Nations Cup.
Motorsports Formula One In April 2019, Mission Foods was announced as a partner of
McLaren for their
Formula One team.
IndyCar In April 2019, Mission Foods was also announced as a partner of
Arrow McLaren for the
Indianapolis 500 and continues to sponsor the team.
NHRA Mission Foods is the sponsor of the
National Hot Rod Association, with the NHRA Mission Foods Drag Racing Series starting in
2024.
NASCAR Mission Foods also sponsors the
NASCAR Xfinity Series race at
Watkins Glen and the
NASCAR Craftsman Truck Series race, also at
Watkins Glen. ==Product lines==