Mister Brazil is a traditional male beauty pageant held annually, responsible for selecting the most handsome and qualified candidate to compete in international beauty contests around the world. The event is guided by the motto "beauty with a purpose," as contestants are required to embrace a social cause before, during, and after the competition. The election of the most beautiful Brazilian representative takes place within the "Concurso Nacional de Beleza", led by entrepreneurs Miro Sampaio and Mayck Carvalho, alongside the doctor Juliano Crema. From 2007 to 2023, this responsibility belonged to the then-director of Global Beauties, Henrique Fontes, who now plays a prominent role in the media and communications division of the Miss World pageant.