Legislator Landrieu was elected to the
Louisiana House of Representatives in 1987, where he served for sixteen years in the seat previously held by his sister and before her, his father. As a leader of the “Young Turks,” Landrieu advocated a non-partisan approach to governing and pushed for fiscal reform in the early 1990s, when the state was in a precarious financial situation. Working with a diverse bipartisan group of lawmakers, he helped focus attention away from partisan fights and toward efficiency and accountability. Landrieu led this coalition, often against
Democratic Governor Edwin Edwards, to restructure government instead of cutting healthcare programs and raising fees. He shepherded through the House a constitutional amendment designed to limit Louisiana's debt. Later, in partnership with
Republican Governor Mike Foster in 1999, Landrieu led an effort to have the state's $4.4 billion tobacco settlement placed into a trust, allowing the Legislature to only allocate the interest earned every year. He also focused on stimulating economic growth by supporting the construction of major economic development projects in New Orleans – including the
Morial Convention Center, the
New Orleans Arena, the
National World War II Museum and the biomedical district. Landrieu led the legislative effort to reform Louisiana's juvenile justice system with a focus on rehabilitation and reform as opposed to punishment and incarceration. As lieutenant governor, he continued to chair the Juvenile Justice Commission, the entity created by the legislation to implement the reforms. In January 2004, Governor
Kathleen Blanco endorsed the Commission's recommendations. Landrieu also led the effort by a coalition of artists, venue owners, and other interested parties who were successful in repealing the Orleans Parish "amusement tax", a 2% tax on gross sales at any establishment that features live music. As an attorney, Landrieu brought a case to court that resulted in the tax being ruled unconstitutional. He continued the fight by bringing the issue to the
New Orleans City Council, who voted to repeal the tax. As a legislator, Landrieu sponsored a bill to repeal the law that allowed the tax to exist. He also chaired a commission that worked to consolidate New Orleans elected offices, which became a reality after
Hurricane Katrina. Landrieu also vocally opposed former Ku Klux Klan wizard and then Representative
David Duke, fighting Duke's divisive and often-racist legislation. Landrieu crafted legislation to fund the Louisiana Cancer Research Consortium of New Orleans, a partnership between the
Louisiana State University and
Tulane University Health Sciences Centers. Louisiana has the nation's highest cancer mortality rate, according to the American Cancer Society. One of Landrieu's most ambitious projects as Lieutenant Governor of Louisiana has been the creation of the World Cultural Economic Forum (WCEF). The Forum, held annually in New Orleans, is directed towards promoting cultural economic development opportunities through the strategic convening of cultural ambassadors and leaders from around the world. The first WCEF took place in October 2008. He has carried on this project as mayor and has even established a formal cultural economy office at City Hall.
1994 New Orleans mayoral election In 1994, Landrieu made an unsuccessful bid for the office of
Mayor of New Orleans; the office went to
Marc Morial, the son of another former mayor.
Lieutenant governor Mitch Landrieu's 2003 campaign for
lieutenant governor was his first bid for statewide office in
Louisiana. After 16 years in the State House, Landrieu was elected lieutenant governor in 2003. In a field of six candidates, Landrieu garnered 53 percent of the vote and won outright in the
Louisiana open primary, thus avoiding a general election. His principal opponents were three Republicans, former
U.S. Representative Clyde C. Holloway of
Rapides Parish, former lieutenant governor
Melinda Schwegmann of New Orleans, and businessman Kirt Bennett of Baton Rouge. When
Hurricanes Katrina and
Rita hit New Orleans and the Gulf Coast in 2005, the lieutenant governor was involved in the emergency response. After commanding portions of the hurricane response and recovery, Landrieu was tasked to lead the effort to rebuild the state's tourism industry. Around this time, he decided to challenge incumbent
Mayor C. Ray Nagin. With voting sites scattered across the country and most residents having not yet returned home, he narrowly lost to Nagin. Immediately after the storm, Landrieu brought together industry leaders and national experts to develop a strategic plan,
Louisiana Rebirth, to rebuild the state's tourism industry. It was in this period of recovery that Landrieu began to clearly articulate a governing philosophy that would guide him over the next part of his career. He believed you needed to bring people together to get things done. In order to do so, there needed to be clear command, control and communication. Also, the federal, state and local governments needed to be aligned better—both vertically and horizontally. This means coordinating behind the scenes, breaking down silos and building partnerships to meet the state's biggest priorities. He believed that government in many instances should steer, not row—that it is a facilitator, with the ability to link public, private, not-for-profit, and faith organizations, and help each of them leverage their collective assets. In this vein, he launched the “Cultural Economy” initiative out of whole cloth to quantify and grow jobs in Louisiana's culture, music, food, film and art industries. He also created the first in the nation Office of Social Entrepreneurship to advance social innovation by supporting the creation and growth of the most innovative, measurable and sustainable solutions to the social problems affecting Louisiana's citizens. These were new and innovative ways to address old problems. As Lieutenant Governor, Landrieu also chaired the Juvenile Justice Commission to reform to the state's juvenile justice system. Under his leadership, the Commission overhauled the probation and parole systems for youth offenders, established violence prevention programs, and studied the connection between domestic abuse and juvenile delinquency. in a bid to succeed
Ray Nagin, who was term-limited. Landrieu won with some 67% of the vote, with wide support across racial and demographic lines. His outright victory over 10 challengers in the first round of voting eliminated the need for a runoff election. Landrieu is the first white person to hold the post since his father left office in 1978.
Mayor of New Orleans Landrieu was sworn in on May 3, 2010, after winning 66 percent of the vote in the primary, winning a majority across African American and white votes. When Landrieu was sworn in, the recovery from Hurricane Katrina had stalled, the city teetered on bankruptcy and the
New Orleans Police Department was under federal investigation. He created a diverse and citizen-led transition committee, made up of six different task forces that engaged thousands in public meetings. He hired the consulting firm Public Strategies Group (PSG) to assess the city government operations and, according to PSG's final report, issued in March 2011, "to identify opportunities for transformational change that would increase the organization's effectiveness, efficiency, adaptability, and capacity to innovate." PSG senior partner
David Osborne observed that Landrieu had "inherited the least competent city government [he'd] ever seen in this country and the most corrupt". Landrieu promoted recovery by fast-tracking over 100 projects and securing billions in federal funding from
FEMA and
HUD for schools, hospitals, parks, playgrounds and critical infrastructure particularly roads and drainage. Landrieu brought sound fiscal management, balanced budgets, and ethical contracting to City Hall, leading to the city's highest-ever credit rating and over $8 billion in private development. His top priority was public safety—reforming the police department and reducing the city's murder rate. To ensure the city is building for the future, he launched the world's first resilience strategy,
Resilient New Orleans. As a result of the public investment and new confidence in the city, the city's economy has thrived, adding more than 20,000 new jobs since 2010. Landrieu recruited GE Capital's Technology Center to the city, adding 400 high-paying jobs. The GE Technology Center in New Orleans was announced in 2012 with a promise of 300 jobs. The Center fell significantly short of its employment goals before closing entirely in 2020. The closure ultimately resulted in a net loss of jobs for the city. And spending from tourism has now surpassed pre-Katrina highs. Since Landrieu took office, the
Wall Street Journal’s MarketWatch named New Orleans one of the “most improved cities for business.” In 2012, Landrieu unveiled a 5-year-plan called Prosperity NOLA which aims to diversify the economy and add major jobs in digital technology, biosciences, and water management. New retail was booming, in many areas surpassing pre-Katrina levels. The city is now a hub of entrepreneurship activity, outpacing the national per capita average by 56 percent, with $8 billion in private development in the city since May 2010. As a result of growth and confidence in the market, property values are up 50 percent. Under Landrieu, the city began construction on a new, nearly $1 billion terminal at the
Louis Armstrong New Orleans International Airport. The terminal added major international flights to improve global business opportunities for the region. Making public safety a high priority, Landrieu introduced a comprehensive murder-reduction strategy, "NOLA for Life," which launched in 2012. The multifaceted plan comprised 29 different programs, from a Multi-Agency Gang Unit, made up of local and federal law enforcement that focused on the city's most dangerous gangs and groups, to mentoring programs for youth and support services for offenders on probation. Landrieu prioritized equal economic opportunity. From his work on NOLA FOR LIFE and black male achievement, he launched the Network for Economic Opportunity, a comprehensive strategy to connect disadvantaged job seekers and businesses to new training and job opportunities. He launched a multi-year initiative on racial reconciliation called The Welcome Table, and the City unveiled a racial equity plan tying the various initiatives together and institutionalizing the strategies in City Hall's day-to-day operations. He was criticized by opponents of its removal for his lack of transparency. were removed in May 2017. As the Confederate monuments came down on his orders, Landrieu made an address explaining the decision, which quickly went viral, and received praise in national media outlets. ==Spike Lee documentaries==