In 1969, with the help of Artie's
Ivy League-educated wife Meredith Bradford, the brothers fulfilled their ambitions by leasing and renovating a dilapidated two-story building at 895 O'Farrell Street, which they converted into the
O'Farrell Theatre, a movie theater with a makeshift film studio upstairs. They also rented a larger facility at 991 Tennessee Street in which to shoot some of their films; nevertheless, even their fans conceded that the Mitchells' movies ranged in quality from mediocre to atrocious. Jim Mitchell once quipped, "The only Art in [porn] is my brother." The Mitchells opened the O'Farrell Theatre on July 4, 1969, and were confronted almost immediately by the authorities. They would open other X-rated movie houses in California over the years, spending much time in court and money on lawyers to stay open as the local residents and officials repeatedly tried to shut them down. They became incorporated as Cinema 7 (headquartered in the managers' offices at the O'Farrell Theatre), and in 1972 produced one of the world's first famous feature-length pornographic movies,
Behind the Green Door, starring an unknown
Ivory Snow girl
Marilyn Chambers in her porn debut. The movie, produced for $60,000, grossed over $25 million. The Mitchells rode the
porno chic wave, using some of their
Green Door profits to produce fairly lavish hardcore movies including
Resurrection of Eve in 1973,
Sodom and Gomorrah: The Last Seven Days in 1975,
C.B. Mamas (1976),
The Autobiography of a Flea (1976),
Never a Tender Moment (1979), and
Beyond De Sade (1979). One of their last big-budget movies was
The Grafenberg Spot (1985), featuring
Traci Lords, who had entered the adult-video industry underaged using fake identification. The Mitchell brothers were the first to transfer film titles to videotape and market them via ads in national sex magazines. The brothers were inducted into the
AVN Hall of Fame. In 1985, the brothers made the
sequel to Behind the Green Door that had been long-awaited—and often postponed. They hired
Sharon McNight, a cabaret singer and frequent movie collaborator, to direct the picture and, uncharacteristically, chose to cast the film exclusively with amateur performers. The Mitchell brothers auditioned virtually every newcomer who responded to their advertisements, which appeared in
Variety and Bay Area sex tabloids. A handful of O'Farrell dancers accepted small roles; one of them asked to be cast as Gloria, the female lead, reprising the role originally played by Chambers, who did not participate in the sequel. While McNight considered the house dancer for that part, Artie Mitchell's girlfriend, who then called herself Missy Manners, cast herself as Gloria. Filming of the sequel occurred mainly in the O'Farrell Theatre, and took only one day. Missy, inexperienced at acting and public sex, reportedly had much difficulty performing in front of the film crew; the set was so tense that at one point Jim Mitchell harangued one of his O'Farrell managers in front of everyone because their catered lunch was inadequate. The Green Door sequel was also the world's first
safe-sex film, in which all the men wore condoms, and self-protection advice was given to the audience by one of the characters. Highly over-budgeted at $250,000,
Behind the Green Door: the Sequel, according to adult magazines, was one of the worst porn pictures ever made, mainly due to the absence of a professional cast. ==Lawsuits==